SWOT
What is the definition of SWOT?
Strengths, Weaknesses, Opportunities, and Threats
What is marketing research?
What is the process of gathering, analyzing, and interpreting information about a market?
What are the 4 Ps of marketing?
Product, Price, Promotion, Place
What is something a company may change when rebranding?
(Any Option): Logo, color palette, company name, tagline, messaging, website design, product packaging, or target audience
What is SWOT used for?
a. a company's revenue
b. a chart that explains a business
c. an analysis of a company's strengths, weaknesses, opportunities, and threats
d. a chart
c. an analysis of a company's strengths, weaknesses, opportunities, and threats
What are the 3 types of marketing research?
What is casual, descriptive and exploratory research?
What "P" is the item or service a company offers to meet customer needs?
What is product?
What is a main reason behind why companies rebrand?
To stay competitive, reach new audiences, or change their brand identity.
What are the internal and external factors of SWOT?
Internal factors are strengths and weaknesses.
External factors are opportunities and threats.
What is casual research?
What is aiming to establish cause and effect relationships between variables?
What "P" refers to the amount of money customers pay for a product or service?
What is price?
A company changes their logo to be festive during the holiday season. Is this a partial or complete rebrand?
Partial Rebrand
Which of the following is NOT a result of SWOT?
a. Business & sales decrease
b. Find out company's strengths
c. See opportunities
d. See threats of other companies
a. Business & sales decrease
What is descriptive research?
What is aiming to describe characteristics, behaviors, or attitudes of a target population?
What "P" involves selecting the best locations for distribution channels or platforms to manufacture products for customers?
What is place?
A company establishes a new name, logo, and message, and shifts their target audience. Is this a partial or complete rebrand?
Complete Rebrand