Common Terms
What is the decision-making technique that identifies the Strengths, Weaknesses, Opportunities, and Threats of an organization or project?
SWOT Analysis
"The Happiest Place on Earth"
DisneyLand
"Just ___ It."
Do
What platform is known for its effective algorithm and short-form video content?
Tik Tok
This is the visual symbol or design that represents a company or brand.
Logo
What is a marketing metric that tells you what percentage of people click after seeing an advertisement or webpage?
Click- Through- Rate (CTR)
"Open happiness"
Coca-Cola
"I'm _____ It"
Lovin'
____ a social media marketing approach that uses endorsements and product mentions of individuals who have a dedicated social following
Influencer Marketing
his business model divides a target audience into smaller groups based on factors like demographics, behavior, or needs.
Market Segmentation
Media that refers to your business—and therefore advertises or promotes it in some way—that you haven’t paid for is called what?
Earned Media
"Easy, breezy, beautiful..."
"The snack that _____ back"
Smiles
An ________ is the number of times your content is displayed to users
Impression
This term describes the process of giving a product or company a distinct name, look, or identity to stand out in the market.
Branding
What are the Four P's of marketing?
Product, Promotion, Place, Price
"Let's go places"
Toyota
"Snap. Crackle. ___."
Pop
his platform introduced the "Reels" feature to compete with TikTok.
This is the document that outlines a company’s purpose, vision, values, and long-term goals.
Brand Strategy
A cost-effective strategy that involves using the element of surprise to attract brand attention or promote a product is...
Guerilla Marketing
"Taste the rainbow"
Skittles
"_____ gives you wings"
Red Bull
This metric, often abbreviated as CPC, represents the cost of acquiring one click on an ad.
Cost-per-click
This strategy involves aligning your brand with a cause or issue to strengthen brand loyalty and appeal to socially conscious consumers.
Cause Marketing