Intro to Marketing
The process of communicating a company’s value to customers
What is Marketing?
THE MOST RELIABLE WAY TO SELECT CONSUMER SEGMENTS is TO FIND OUT THIS.
What are their needs?
This 'P' refers to the item or service being offered.
What is product?
Statistics that describe populations and their characteristics are called . . . .
What are demographics?
The cornerstone of marketing.
What is the customer?
This is one of the three main objectives, or roles, of a marketing.
What is to Increase sales?
What is to Build customer awareness and loyalty?
What is "to Acquire new customers"?
Diverse groups of consumers that participate in guided interviews conducted to better understand customer perception of a product or service
what are focus groups?
This refers to the cost of a product or service a company offers.
What is price?
B2B is an acronym for this
What is Business to Business?
The efforts made by a company to shape the way audiences perceive the company; how a bran is seen by the public .
What is public relations (PR)?
The identified groups of consumers most likely to purchase your product or service.
What is the target audience?
A plan of action designed to achieve a major or overall aim.
What is a marketing strategy?
This 'P' refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services are collectively
What is promotion?
These indicate specific actions that we will take in our marketing plan.
What are tactics?
A process that uses data to make business decisions
What is data-driven decision?
The path the product or service purchased travels from a the company to consumer
What is distribution?
A way for marketers to gather information about consumers, specifically demographic and quantitative data.
What are surveys?
This 'P' describes where the product is sold and delivered to the customer.
What is place?
There are 3 roles of marketing. Two are satisfy and retain customers. The first one is . . . .
What is identifying customers?
an individual or organization that has shown interest in a company, indicating potential to become a future customer,
What is a a lead?
A prompt that encourages someone to take a specific action.
What is a call to action (CTA)?
This referred to how businesses communicate with audiences.
What is "messaging.”
The 4 Ps are usually called this.
What is the marketing mix?
These are the 3 key elements of a marketing or business plan.
What are objectives, strategies and tactics?
SMART Goals are an acronym for this:
What are Specific, Measurable, Actionable or Attainable, Realistic and Time-bound or Time?