Ads that aim to arouse emotions such as fear, humor, love, or desire try to create
What is Emotional Appeal
Negative words or names used to create an unfavorable opinion of the competition
What is Name Calling
Convince the target audience that the product reflects the common sense of the people
What is Common Man effect
a catchy tune that contains lyrics that promote a product.
What is jingle
How much money is needed to produce the product. It also includes advertising, salaries of employees, cost of running business etc.
What is Production Cost
Exaggerating a fundamental aspect of the product that is true, but only to a certain degree
What is Stretch the Truth
Finger Licking Good
What is KFC
the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years.
What is patent
includes all activities required to efficiently move finished products from producers (manufacters) to "end users", ultimate consumer (what you might think of as customer)
What is Physical Distribution
A famous or respected person endorses this product
What is Testimonial