SLOGANS
Elements of An Advertisement
Logos
General Marketing
Random
100
Always Low Prices
What is Walmart?
100
The amount shown in a print advertisement
What is price
100
Swoosh...
What is Nike
100
Known as the Marketing Mix - Can you name all 4 of the 4 P's of Marketing
What is Product, Place, Promotion and Price
100

Ads that aim to arouse emotions such as fear, humor, love, or desire try to create

What is Emotional Appeal

200
Because You Are Worth It
What is L'Oreal Cosmetics?
200
The picture part of a print advertisement
What is illustration?
200
overlapping double "C"'s - one facing forward; one facing backward
What is Chanel
200
The effort of two or more businesses acting independently of each other, to sell their products and/or services to the SAME target market or consumers
What is competition
200

Negative words or names used to create an unfavorable opinion of the competition

What is Name Calling

300
Melts in your mouth; Not in your hands
What is M&M's
300
the part of the ad that identifies the company
What is a logo
300
A green Robot
What is Android
300
A specific group of customers that a company wants to reach with its advertising
What is target market (or target audience)
300

Convince the target audience that the product reflects the common sense of the people

What is Common Man effect

400
You're in good hands ...
What is Allstate Insurance
400

a catchy tune that contains lyrics that promote a product.

What is jingle

400
a completely blackened, faceless -picture of a man jumping to bucket a ball
What is Air Jordan
400

How much money is needed to produce the product. It also includes advertising, salaries of employees, cost of running business etc.

What is Production Cost

400

Exaggerating a fundamental aspect of the product that is true, but only to a certain degree

What is Stretch the Truth

500

Finger Licking Good

What is KFC

500

the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years.

What is patent

500
twin tailed siren
What is Starbucks
500

includes all activities required to efficiently move finished products from producers (manufacters) to "end users", ultimate consumer (what you might think of as customer)

What is Physical Distribution

500

A famous or respected person endorses this product

What is Testimonial

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