Marketing Basics
One of the 4 P's: this is what you sell
What is Product?
These are words you type into Google to find something.
What are keywords?
The special symbol or image a company uses.
What is a logo?
These short messages try to get you to buy something.
What are ads?
"Just Do It" is the slogan of this sportswear brand.
What is Nike?
This word means telling people about your product to get them to buy.
What is Promotion?
Social media app with short videos, used for marketing too.
What is TikTok?
The name, colors, and look of a company are part of this.
What is a brand?
A place online where you can see ads and talk to friends.
What is social media?
This beverage company is known for its polar bear Christmas ads.
What is Coca-Cola?
A group of people most likely to buy your product.
What is a target market?
This kind of email is sent to promote products or deals.
What is a marketing email or newsletter?
A short phrase that tells customers what the brand stands for.
What is a slogan or tagline?
If you see the same ad many times, that’s a lot of what?
What are views or impressions?
This candy asks you to “taste the rainbow.”
What is Skittles?
When people talk about your brand in a good way, it’s called good what?
What is publicity?
People who have lots of followers and help promote products.
What is an influencer?
This is how a brand is different from others.
What is brand identity?
A funny or catchy picture or video online that spreads fast.
What is a meme?
This tech company’s “Think Different” campaign featured famous creative people.
What is Apple?
This type of analysis evaluates a company’s internal strengths and weaknesses, and external opportunities and threats.
What is a SWOT analysis?
The website tool from Google that helps you see how many people visit your site.
What is Google Analytics?
A big plan that shows how a company wants to grow or sell more.
What is a strategy?
Money companies spend to show you their product on TV or online.
What is advertising?
This sandwich chain ran a long campaign featuring Jared’s weight loss story.
What is Subway?