Target-Market
Define Target Marketing
A clearly identified segment of the market to which a company wants to appeal.
What are the 4 P's
Product, Price, Place, Promotion
A. Pepsi
B. McDonalds
C. Frosted Flakes
A. Pepsi
What is an advantage of personal selling?
Personal contact with customers
What is Internal information?
Information developed from activities that occur within the organization.
What target market would a brand about school supplies be towards to?
Students and Teachers
Define Product
anything offered to a market or the business to satisfy needs, including physical products, services, and ideas.
What is a brand?
A name, symbol, or design that identifies a product, service, or company.
As part of the marketing mix, promotion should __________ the other three.
complement
Is Output, Information needed for decision making that goes into the marketing information system?
No.
What is this an example of:
"Whole Foods found its niche by targeting health-conscious consumers willing to pay a premium for organic food"
Niche Marketing
Define Promotion
includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction.
What is a trademark?
A legal protection provided to the owner for the words or symbols used to identify a product or service.
What is any form of communication that a company uses to inform,persuade, or remind consumers about its products, services, or even itself.
Can a shirt be marketed, if so how?
Student Response
It can be marketed using the 4 P's as well as in a business or brand
What are some of the factors used to segment a market?
A. Geographics, Behavioral. Needs and Wants
B. Behavioral, Moralizing, Mediating
C. Behavioral, Geographics, Controlling
A. Geographics, Behavioral, Needs and Wants
Define Distributions (Place)
Includes the location and methods used to make the product available to customers.
Is Branding part of the 4P's?
Yes.
No.
Answer: No.
What is the role of promotion in Marketing?
A. Inform, Entertain, Profit
B. Persuade, Remind, Entertain
C. Remind, Persuade, Inform
C. Remind, Persuade, Inform
What is a monopoly?
A market in which one supplier offers a unique product
To indicate a target market a company must have ____ information to get started on their progress.
adequate
Define Price
The amount that customers pay and the methods of increasing the value of the product to the customers.
Most products are sold in a ____.
A. Store
B. Market
C. Package
D. Sale
C. Package
Describe how the word VEHICLE is used as it relates to messaging/communication
the word vehicle in relation to the messaging/communication by adding more pizazz to the message for more captivating publicity.
What is considered a job in marketing?
Social Media Coordinator
Nurse
Associate Attorney
Agriculture Equipment Operator