Utility
Possession Utility is?
The ability to aid customers in owning goods
What is Pricing?
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
What is the function of Form Utility?
Making or producing things.
What is Distribution?
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
What is Information Utility?
Usefulness added to the product through communication.
Packages, labels, advertisements, displays, signs.
What is Financing?
Determining the need for and availability of financial resources to aid in marketing activities.
What is Time Utility?
Making a product available at the right time of the year or a convenient time of day.
What is Purchasing?
Obtaining goods and services for use in the operation of a business or for resale.
Place Utility is used when?
The products usefulness is increased because of its location.
What is Marketing Information Management?
Gathering, recording, analyzing and dissemination information to aid in making marketing decisions.