Marketing Mix
This “P” of the 4Ps refers to the actual goods or services a company offers.
Product
"I'm Lovin it"
McDonald's
A short, routine decision like buying toothpaste is an example of this type of buying behavior
Habitual Buying Behavior
This brand is the global leader in athletic footwear and apparel
Nike
This was the first social media platform to reach 1 billion users.
This “P” involves decisions about how much a customer must pay to obtain a product.
Price
"Just Do It"
Nike
The concept where consumers seek products that match their values and self-image.
Self-concept / Identity Marketing
This e-commerce giant dominates online shopping worldwide.
Amazon
This platform was the first to introduce the “Stories” feature.
Snapchat
Coca-Cola’s holiday polar bear ads are an example of this “P.”
Promotion
"Betcha Can't Eat Just One"
Lay's
When customers always choose Coke over Pepsi no matter what, they are influenced by this factor.
Brand loyalty
This company leads the global soft drink market
Coca-Cola Company
This was the first social media platform to launch a dedicated “Kids” app version.
YouTube
When Tesla sells directly to consumers instead of through dealerships, it’s making a unique decision about this “P.”
Place (distribution channel strategy)
"The Quicker Picker Upper"
Bounty
Shoppers who buy more when they see “limited time only” or “only 2 left” messages are influenced by this principle of persuasion.
Scarcity
This company became the first U.S. retailer to surpass $600 billion in annual revenue, solidifying its place as the largest retailer in the world.
Walmart
The first Instagram photo to reach 1 million likes was posted by this celebrity.
Justin Bieber
The most important "P" of the 4
Product
"The Best or Nothing"
Mercedes Benz
When consumers evaluate a product relative to a high-priced option (e.g., buying the mid-tier wine because the premium one looks too expensive), it demonstrates this marketing psychology concept.
Anchoring Effect
This global conglomerate owns more billion-dollar consumer brands than any other company.
Procter & Gamble
This song became the first viral TikTok hit to top the Billboard Hot 100 after exploding on the app.
"Old Town Road" by Lil Nas X