Super Bowl Commercials
Which beer was advertised the most in the Super Bowl?
Budweiser
What are the 4 Ps
Product, price, place, promotion
Which cosmetics brand made history with its “Real Beauty” campaign that featured real women instead of models?
Dove
Now appearing prophetic, what brand announced a new product in 2007 with the following slogan? "This is only the beginning."
Apple
"Melts in your mouth, not in your hand."
M&M's
The most-shared ad from the 2015 Super Bowl featured a puppy and what else?
a Clydesdale horse
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
Which brand became famous for its ads showing volunteers cleaning oil-covered ducks and other wildlife after spills, using their product as part of an environmental rescue campaign?
Dawn
What brand has an iconic leporine mascot that wears sunglasses and carries a bass drum?
Energizer
"Maybe she's born with it."
Maybelline
Which product invited consumers to shoot their own commercials in hopes of airing the ads during the game?
Doritos
What is the success measure for the theme of "elevate the customer and priority of become more customer-centric by adopting enterprise-wide customer journey and needs view across Product, Sales, and Marketing?"
Customer Satisfaction
Which ice cream brand is known for tying its marketing to social justice issues, including marriage equality and climate change activism?
Ben & Jerry’s
Which major fast food chain originally sold Hot Dogs?
Mcdonalds
"The quicker picker-upper."
Bounty
About how much time is dedicated to commercials during the Super Bowl?
50 minutes
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
Which outdoor clothing brand encouraged customers to “Don’t Buy This Jacket” on Black Friday as part of its environmental sustainability message?
Patagonia
Which fast-food chain once had a scented candle that smelled like its burgers?
Burger King
"Reach out and touch someone."
AT&T
How much did an ad spot during the very first Super Bowl cost?
$37,500
What are the 3 types of communications media?
Paid media, earned media, & owned media
Which razor brand launched the controversial “We Believe: The Best Men Can Be” campaign in 2019, addressing toxic masculinity?
Gillette
Which fast-food chain was the first to introduce a drive-thru window in the U.S.?
Wendy's
"Let's go places."
Toyota