Product + Brand Management
What does KPI stand for?
Key performance indicators
The part of a business that promotes and sells a product/service.
What is a SWOT analysis?
Strengths, Weaknesses, Opportunities, and Threats
What is pricing and profitability analysis?
The shifting of prices based on the market your in
What is product price positioning?
associating your brand with competitive pricing
What are the 4 important parts of a market analysis?
Demographics, Geographics, Psychographics, and Behavioral segmentation
Why would a company use product lines as a marketing strategy?
To retain customers who already like their product
What are the 7 P's?
What is the difference between mass and niche marketing?
mass marketing is meant to target a larger group of demographics, while niche marketing when you focus solely on the niche audience who will be most interested in it.
Name 3 types of product lines?
Options: New to world, New additions, Product revisions, Reposition
What are the 4 P's that Ms. Hill actually cares about?
Price, Place, Product, and Promotion
What is market share?
the percent of total sales of a particular company in an entire industry
What is the type of branding that provokes emotion in it's branding?
Attitude Branding
ex: Nike's "Just do it"
What is the type of product position that associate your product with a specific use?
Product use/application
Give a SWOT analysis for our marketing class if we were a business?
idk, its lowkey subjective. Just a brainstorming thing.