Marketing 101
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives is . . .
What is Marketing?
THE MOST RELIABLE WAY TO SELECT CONSUMER SEGMENTS is TO FIND OUT THIS.
What are their needs?
The function of marketing is . . . .
What is to create value?
The 4 Ps are usually called this.
What is the marketing mix?
The cornerstone of marketing is the . . . . .
What is the customer?
This is what B2C companies do.
What is selling or marketing directly to consumers?
The individuals who buy the product are called this.
What are customers?
An example of Out of Home marketing is . . .
What are billboards or bus benches?
B2B is an acronym for this
What is Business to Business?
This determines which markets we will pursue, where we will sell our goods and services.
What is strategy?
The 4 ps of marketing.
What are product, price, promotion and place?
A plan of action designed to achieve a major or overall aim.
What is a marketing strategy?
The specific group of people you want to reach with your marketing message.
What is target segment or target market?
These indicate specific actions that we will take in our marketing plan.
What are tactics?
A SEGMENT THAT IS A PART OF A LARGER SEGMENT.
What are sub-segments?
THE SECOND MOST IMPORTANT CONSUMER SEGMENT YOU’D LIKE TO TARGETIS CALLED THIS.
What is a secondary market?
THERE’S 2 GOALS WHEN PROMOTING WHETHER IT BE ADVERTISING THROUGH TRADITIONAL MEANS or OTHER.
What is Create Awareness and Promote Trial?
This person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs.
What are consumers?
There are 3 roles of marketing. Two are satisfy and retain customers. The first one is . . . .
What is identifying customers?
Marketing to the NEEDS of the consumer target, not just what you think your target may desire is this.
What is needs-based segmentation?
When marketing wants to know more about their target, they group together in a room with consumers using a one-way mirror.
What is a focus group?
When marketers try to understand their target audience, they oftentimes create this chart, which describes this targeted individual.
What is persona or a persona chart?
Statistics that describe populations and their characteristics are called . . . .
What are demographics?
These are the 3 key elements of a marketing or business plan.
What are objectives, strategies and tactics?
SMART Goals are an acronym for this:
What are Specific, Measurable, Actionable or Attainable, Realistic and Time-bound or Time?