Marketing Basics
Promoting and selling products
What is Marketing?
The group a business wants to sell to.
What is a Target Market?
Product, Price, Place, & Promotion
What are the 4 P's?
A company's symbol or image.
What is a Logo?
"Just Do It"
What is Nike?
What is Advertising?
Age, Gender, and income fit into this category.
What are Demographics?
Cost
What is Price?
A short phrase used to promote a product.
What is a Slogan?
"I'm Lovin' It."
What is McDonald's?
When a business studies customer behavior.
What is Market Research?
Interests, Values, and lifestyles of customers describe this category.
What are Psychographics?
Location
How customers feel about a brand
What is Brand Perception?
"Because You're Worth It"
What is L'Oréal Paris?
Giving customers a good reason to buy a product/service.
What is Value Proposition?
Teens who love fashion are an example of this.
What is a Target Audience?
Advertising
What is Promotion?
Nike's swoosh is an example of...
What is a Brand Symbol?
"Think Different"
What is Apple?
a long-term plan a business uses to reach customers.
What is a Marketing Strategy?
When a business designs a product for a specific audience.
What is Niche Marketing?
The 4 P's work together to build...
What is the Marketing Mix?
This makes a brand memorable and trustworthy.
What is Brand Identity?
"The Ultimate Driving Machine"
What is BMW?