4 P's
Marketing Mix
Marketing Concepts
Competition and the Customer
Random
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
100

The group of customers a business sells its products to

Customer Base
100

A business that buys production bulk from producers and then sells them to retailers.

Wholesaler

200
Advertising would fall under which of the four P's?
Promotion
200
People that a business want to sell to
Target audience
200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200

Developing products for a small segment of the market

niche marketing

200

Represents the sales of the product over time

Product Life Cycle

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300

Dividing the whole market into segments by consumer characteristics and then targeting different products to each segment

Market Segmentation

300

Selling the same product to the whole market

mass marketing
300

The process of collecting, recording, and analyzing data about the customers, competitions, and market for a product

Market Research

400
In which of the 4 P's do you consider distributors?
Place
400
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
400
Statistics about where people live
Geographics
400

What type of generic strategy focuses on beating the competitor's cost

Low-cost strategy

400

shops or other outlets that sell goods and services to the final consumer

Retailer

500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500
Companies that sell similar products are all part of a _______
Market share
500

Generic strategy where focus is on being unique or different

Differentiation

500

What does STP stand for?

Segmentation, Targeting, Positioning

M
e
n
u