Product
This "P" is about what a business sells, including features and how it meets customer needs.
Product
This "P" is the amount customers pay for a product or service. True or false?
True
This "P" is about how and where products reach customers. Name one example.
physical stores
This "P" is how businesses communicate with customers.
Advertising
Name one high school course listed in the Marketing pathway.
MM51 Marketing I
Name one example of a product variation a company might offer (like size, color, or model).
e.g., different sizes/colors/models
What is a "discount"? Give one example students might see in a store.
A reduction in cost, e.g., 20% off sale
Give two examples of "places" where customers can buy products online or offline.
Physical stores and online shopping (or vending machines).
Name two types of promotion mentioned in the presentation (hint: one involves people with influence).
Sponsorships and athlete/influencer endorsements
What is one credential students can earn that helps on a résumé?
Business of Retail Certified Specialist or CIW Social Media Strategist.
What term describes a product's look, brand name, and packaging that help customers recognize it?
Branding/packaging
Explain what "everyday low prices" means and name one retailer from the presentation that uses this strategy.
Low prices every day; Walmart.
Why is placing products in high-traffic locations helpful for sales?
More customers see product; increases impulse buys
What is cross-promotion? Give a short example combining online and in-store tactics.
Promotion across platforms, e.g., QR code on TV ad linking to an in-store coupon
Give two marketing skills students can develop in these courses.
Communication, data analysis, digital marketing, brand development
Explain why testing a product with customers (like a trial or sample) is useful before full launch.
Collects feedback, reduces risk
If a store uses price matching, what does that mean for customers?
Store lowers its price to match a competitor's price
Explain one way an efficient distribution network (like Coca-Cola's) helps customers find a product.
Ensures product is available where customers buy, reduces stockouts.
How can social media help a brand build a community around its products? Give one clear example.
Social media creates engagement, shares news, builds loyal followers
Choose one course from the list (for example, Sales I) and describe one career that could follow from that course.
Sales I → retail sales associate or sales representative
Give two ways a company can change a product to target a new group of customers (be specific).
change features and repackage or add new sizes/price points.
Describe how a company might use price to show that a product has higher value (not just cheaper).
Use higher price to signal premium quality; bundle with extras.
Describe a situation where a vending machine or online store is better than a physical shop for a product. Explain why.
Vending/online better for small, quick purchases or for 24/7 access; explains convenience.
Explain how an athlete endorsement (like Nike uses) can both help and sometimes hurt a brand.
Athlete brings attention and credibility but can harm brand if athlete acts controversially.
Explain how credentials and CTE (career and technical education) courses can help a student get a job after high school. Include one specific example from the presentation.
Credentials show verified skills, help with resumes and job applications — e.g., CIW Social Media Strategist supports a digital marketing job application.