Marketing Terminology
The physical or digital logo, symbol, design, or name that distinguishes a company's products from its competitors.
What is trademark (or brand identity)
"Just do it" is the slogan for which company?
What are the 4 P's of Marketing?
What is Product, Place, Price and Promotion
This type of social media marketing involves businesses partnering with individuals who have a dedicated following and credibility in a specific niche to promote products or services
What is influencer marketing?
Which E-Board Members favorite artist is Zach Bryan?
Who is John
This term describes automated, highly targeted emails sent to a user based on specific behaviors, like abandoning a shopping cart.
What is behavioral email
"Have a break have a ______" is the slogan for which famous candy?
This "P" determines the amount of money a business charges for a product
What is Price
What is Search Engine Optimization
Which E-Board Memeber is a sophomore?
Who is Ethan
This advertising strategy uses surprise, low-cost, and unconventional interactions in public spaces to promote a product or service.
What is guerilla marketing
The slogan "Magically Delicious" belongs to which famous cereal?
What is Lucky Charms
If you went to a store a buy a product, which of the "P's" does this refer to?
What is place
What does GEO stand for?
What is Generated Engine Optimization
Which Eboard members favorite movie was Legally Blonde?
Who is Yuliana
This platform is best for B2B marketing
What is Linkedin
"Think Different" was an advertising slogan for this company
What is Apple
This short-term marketing tactic uses tools like BOGO deals, coupons, and limited-time contests to spark immediate customer purchases.
What is sales Promotion
Which core metric measures the percentage of people who saw a social media post and took a direct action, such as clicking, commenting, or sharing?
What is engagement
Which E-Board Members favorite artist was Noah Kahan?
Who is Destiny
the percentage of visitors who leave a website after viewing only a single page without interacting or clicking to another page.
What is bounce rate
"The quicker picker upper" is the slogan of which household cleaning product?
What is Bounty Paper Towels
Often referred to as marketing communications, this "P" informs consumers and encourages purchases.
What is promotion
This method is effective for direct communication with customers
Which E-board member is excited to seeing Beabadoobee?
Who is Kristen