Target Market
What is a target market?
The specific group of consumers a business aims to reach.
What are the 4 Ps?
Product, Price, Place, Promotion
What is branding?
Creating a unique image or identity for a product or business.
What is promotion in marketing?
Communicating with customers to inform and persuade.
Name one way businesses identify their target market.
Demographics, psychographics, geographics, or behavior.
What P involves how much a customer pays?
Price
Name a famous brand and what it sells.
Example: Nike – sportswear
Name one promotional method
.Advertising, sales promotion, public relations, etc.
What does the term "niche market" mean?
A small, specialized segment of a market.
What P involves how a product is advertised?
Promotion
What is a logo?
A graphic symbol used to identify a brand.
What’s the goal of promotion?
To increase awareness and sales.
True or False: A target market can include everyone.
False
Which P determines where a product is sold?
Place
What is brand loyalty?
When customers consistently choose one brand over others.
True or False: Word-of-mouth is a type of promotion.
True
Give an example of a target market for baby products.
Parents with newborns or toddlers.
Which P is about features, design, and quality?
Product
Give one reason branding is important
.Builds recognition, trust, or customer loyalty.
What is the difference between advertising and sales promotion?
Advertising is paid media; sales promotion offers short-term incentives.