Marketing Basics/ Lingo
This term refers to a potential customer who has shown interest in your product or service.
*BNI Group helps with these*
What is a Lead?
This recognizable turtle logo of this Marketing agency is called...?
What is Chelona Marketing?
This medium became the dominant advertising channel in the 1950s, bringing jingles and brand mascots into living rooms.
What is Television?
This Meta-owned app is built around photo and video sharing and uses Reels to compete with TikTok.
What is Instagram?
"Click here for more information"
What is NO?
- Too Vague and overused-- low performance!
The 4 Ps of Marketing are Product, Price Promotion and this....
What is Place?
This is a short, catchy phrase used to reinforce a brand’s message and make it memorable.
What is a tagline (or slogan)?
This 1920s invention made it possible to hear brand messages between songs and shows.
What is Radio?
#ThrowbackThursday and #OOTD are examples of this social media tool used to increase reach.
What is a Hashtag?
"Find out the 3 Biggest Mistakes Killing Your Business"
What is Yes?
-CLEAR VALUE, CURIOSITY AND URGENCY-- Good Performance!
This is the term for the group of people most likely to buy your product.
What is a Target Audience?
This is the term for the legal protection of brand names, logos, and symbols.
What is a Trademark?
This weekly opportunity at BNI meetings allows members to give a 60-second spotlight on their business—essentially a mini advertisement to educate and attract referrals.
What is a 60-Second Commercial?
This content format is favored by over 80% of marketers for engagement and storytelling.
What is a Video?
"Act NOW before this Deal Disappears forever"
What is Yes?
--USES SCARCITY AND URGENCY-- Strong CTA (Call To Action)
This three-letter acronym represents the process of getting a website to rank higher on search engines.
What is SEO (Search Engine Optimization)
This is the process of creating a name, design, or symbol that identifies and differentiates a product.
What is Branding?
On Facebook, this common pricing model charges you every time someone clicks on your ad.
What is Cost Per Click?
This is the process of updating and republishing older content to keep it relevant and improve SEO.
What is Content Refreshing (or content repurposing)?
"Submit your details below to proceed"
What is NO?
-SOUNDS TRANSACTIONAL AND COLD- Lower click-through
This acronym refers to the different stages a customer goes through before making a purchase—from awareness to decision.
What is a sales funnel (or AIDA: Awareness, Interest, Desire, Action)?
The term for emotional and psychological associations customers have with a brand.
What is Brand Equity?
This tool, found in Meta Business Suite, allows advertisers to select audiences, placements, and budgets.
What is Ads Manager?
These four consistent topic themes guide what your brand posts online—educational, inspirational, promotional, and community-based.
What are Content Pillars?
What is Yes?
-PROMISES INSIDER INFORMATION & BENEFIT & MINIMAL EFFORT--Very Clickable!