Vocabulary
Key Words
Market Intelligence Research
Why is marketing research needed?
Surveys
100
This is the type of marketing research that answer types of questions that start with "how many" or "how much".
What is Quantitative?
100
This answers "How many" or "How much".
What is Quantitative?
100
It gathers research about an existing or ________ market.
What is potential?
100
To make the right _______.
What is decisions
100
What questions should be at the top of the survey?
What is Demographic questions
200
This focuses on smaller number of people but gets more in-depth information.
What is Qualitative?
200
Focuses on "why" or "how"
What is Qualitative?
200
Defines the _____ and location of a market.
What is size?
200
To have the right ___________.
What is information.
200
This question includes the statement, "On a scale of 1-5"
What is rating scale
300
This gathers information about an existing or potential market.
What is Market Intelligence Research?
300
Know as "opinion" research.
What is Attitude Research?
300
Helps ______ potential markets for a particular product or service and how to reach potential customers.
What is define?
300
When you have the right information this allows you to make the _____ decision.
What is best
300
"What is your marital status" is what type of question?
What is demographic
400
This is used to gather information about a products design , packaging and usage.
What is Product Research?
400
Placing special foods in a restaurant for a "limited time".
What is Product Research?
400
A company's ________ sales data is part of it.
What is existing?
400
Choose the right _____________.
What is philosophy
400
This question has a variety of four choices.
What is multiple choice
500
This is used to determine the effectiveness of the various media to advertise a good or service.
What is Media Research?
500
This "counts number of clicks on an advertisement".
What is Media Research?
500
Tries to __________ whether a product's sales are increasing or declining.
What is determine?
500
Make the right _________ of marketing strategies.
What is selection
500
This type of question is a statement rather than a question.
What is level of agreement
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