This is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.
What is the value proposition?
100
The name for the segment of straight, urban males who are keenly interested in fashion, home design, gourmet cooking, and personal care.
What is a metrosexual?
100
This cornerstone of marketing strategy says that the image that a product or service holds in the mind of the consumer is critical to success.
What is positioning.
100
Upon introduction, a bottle of Grey Goose was $32, twice that of the leading brand, Absolut. Consumers assumed Grey Goose was superior because of the perceptional phenomenon known as
What is price/quality references?
100
This make and model of car was rumored to be a huge flop in South America in the 1980s because the advertising said "No go".
What is the Chevy Nova?
200
The psychological term for how people see the world around them.
What is perception?
200
Consumers born in the United States between 1946 and 1964. They are readers of Cooking Light and Parenting magazine and are consumers of plastic surgery and sports cars.
Who are Boomers?
200
This concept implies that the manufacturer will make only what it knows people will buy.
What is the marketing concept.
200
This form of media is attractive to advertisers because it reaches very large audiences, appeals to several senses, and can generate emotion. However, the pitfalls are high clutter, perceptual blocking, and very high costs.
What is television.
200
This famous character advertising a brand of cigarette was removed from packages because many thought he appealed too much to children
Who is Joe Camel?
300
The difference between a consumer's actual state and some ideal or desired state.
What is a need?
300
This group, with over $400 billion in purchasing power, is the largest minority group in the United States.
What is the Hispanic American population?
300
In developing a product strategy, marketing managers need to know these three layers of a product.
What are the core product, actual product, and augmented product?
300
_____ can be used to position various brands within the same product category. Think toothpaste, which can be minty, whiten teeth, fight stains, prevent gum disease, or appeal to the tastes of children.
What is benefit segmentation.
300
The brand of soft drink that was pulled from the market due to poor sales despite beating Pepsi in taste tests.
What is New Coke?
400
The outcome sought by a consumer that motivates buying behavior.
What is a benefit?
400
Tropicana Essentials Healthy Heart orange juice is popular with this lifestyle segment.
What is the healthy lifestyle segment?
400
Marketers who manage products in this stage of the product life cycle typically decide to cut marketing communications budgets and prices.
What is the decline stage?
400
This type of advertising appeal shows the negative consequences of certain behaviors and how the product or service can help users to avoid those consequences.
What is a fear appeal?
400
Legend has it this retailer, renowned for its customer service, once gave a lady a refund for tires. Nice, but they didn't sell tires.
Who is Nordstrom?
500
Joe always has to buy new products the moment they are released. He had an iPhone well before any of his friends. This term describes him.
What is an innovator?
500
Yachts, private banking, country club memberships
What is the upper class?
500
Marketers need to constantly be aware of, and manage, the beliefs, feelings, and intentions of consumers...also known as
What are attitudes?
500
Setting a high price with a new product to recapture some sunk research and development costs.
What is price skimming?
500
He famously declared that you can get his car in one color, as long as its black.