Chapter 19
Chapter 20
Wild
Chapter 16
Chapter 17
100
Return on Investment is what? Formula
Net profit after tax over total assets
100
Luxury retailers set a very high price on an item, which may never sell at that price, but makes all other offerings of the retailer seem cheap by comparison.
What is Anchoring?
100
The practice of charging a very low price for a product with the intent of driving competition out of business or out of the market
What is predatory pricing?
100
(1) A marketing strategy that stimulates consumer demand to obtain product distribution is known as_________________.
What is Pull strategy
100
_______ is a form of promotion, defined as any form of impersonal, paid communication in which the sponsor or company is identified
What is Advertising?
200
What is elasticity of demand?
What is Consumer's responsiveness or sensitivity to changes in prices
200
This is used of discounts by salespeople to increase demand for one or more products in a line.
What is Price Shading?
200
The process by which we exchange or share meaning through a common set of symbols.
What is communication?
200
(1) Communication by marketers that informs, persuades and reminds potential buyers of a product in order to influence an opinion or elicit a response is called_________________________.
What is promotion
200
Which is not an effect of advertising? a. Change negative attitude to positive b. Persuade consumers to buy more c. Reinforce positive attitude d. Affect how consumers rank brand attributes
B. Persuade consumers to buy more
300
The extra revenue associated with selling an extra unit of output or the change in output?
What is Marginal revenue(MR)?
300
Price skimming is a form of what kind of strategy?
What is Price Strategy?
300
A 30 minute or longer advertisement that looks more like a tv talk show than a sales pitch.
What is infomercial?
300
Anything that interferes with, distorts or slows down the transmission of information is known as sound? True or False
False, correct answer is noise
300
Institutional advertising includes which of the following: a. Advocacy advertising b. Pioneering advertising c. Competitive advertising d. Comparative advertising
A. Advocacy advertising
400
What are the stages in the Product Life Cycle?
What is Introductory, Growth, Maturity, Decline
400
______________ provides three defenses for the seller charged with price discrimination.
What is the Robinson-Patman Act?
400
A pricing objective that maintains existing prices or meets the competitions prices.
What is status quo pricing?
400
One or more unique aspects of an organization that cause target consumers to patronize that firm rather than competitors. (A) Absolute advantage (b) comparative advantage (C) Competitive advantage (d) complete advantage
What is Competitve advantage
400
Advertising campaign is a series of related advertisements focusing on different themes, slogans, and set of advertising appeals. a. True b. False
B. False
500
A method of determining what sales volume must be reached before total revenue equals total cost
What is break-even analysis
500
How many steps are in “Setting the Right Price on a Product” model and what are they?
What is 5, Establish pricing goals estimate demand, costs and profits Choose price strategy to help determine base price Fine tune the base with pricing tactics Results lead to right price
500
A price reduction offered to buyers buying in multiple units or above a specified dollar amount.
What is quantity discount?
500
Advertising during the Mayweather vs Pacquiao match or advertising during the Super Bowl on television would be an example of mass communication. True or false?
True, mass communication is communication of a concept or message to a large audiences
500
Testing ad effectiveness can only be done after the campaign. a. True b. False
B. False
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