Obtaining goods and services for use in the operation of a business or for resale.
What is Purchasing
100
The product’s usefulness is increased because of its location.
Where does the various types of food you eat everyday come from? Would you like to go to Florida to get an orange?
What is Place Utility
100
To succeed in business, managers must
What is base their decisions on the needs and desires on the consumer.
100
To succeed in business, managers must base their decisions on the needs and desires on the consumer.
What is Marketing Concept
100
The process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.
What is Marketing
200
The process of creating a product in response to market opportunities.
What is Product Planning
200
Usefulness added to a product through communication .
Packages, labels, advertisements, displays, signs . . .
What is Information Utility
200
Businesses must determine how they can produce items people want and how can they do that more effectively.
Base decision-making about products on customer’s need and wants.
What is this none as?
What is Customer Orientation
200
Desks, computers, and houses
What is Durable Goods
200
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
What is Promotion
300
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
What is Marketing Information Management
300
Making a product available at the right time of year or a convent time of day.
Ex. Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day.
What is Time Utility
300
An organization that applies the marketing concept must focus all of its efforts on satisfying customer needs.
The marketing concept must become a part of the entire organization.
What is this none as?
What is Company Commitment
300
NCAA, Labor unions, Art museums
What is Organizations
300
Determining the need for and availability of financial resources to aid in marketing activities
What is Financing
400
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
What is Distribution
400
The ability to aid customer in owning goods.
What is Possession Utility
400
A company should achieve its goals by giving customers what they want.
What concept is this?
What is Company Goals
400
“Pitch in”, “Buckle up for Safety”
What is Ideas
400
Begins with what goods, services, and ideas to produce or sell in order to satisfy consumers’ needs and wants.
Analyzing potential consumers to determine who they are and what items to produce or sell in order to satisfy them.
What is Planning
500
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
What is Promotion
500
Making or producing things.
For example, how is wheat changed to a more useful product?
What is Form Utility
500
Increased production capacity.
Increased buying power of consumers.
Need for coordinating production and consumption.
What is Importance of Marketing.
500
food, cosmetics, gasoline
What is Non Durable Goods
500
To succeed in business, managers must base their decisions on the needs and desires on the consumer.
Businesses must give consumers what they want.