Advertising
Public Relations Tactics
Sales Promotion
Media Types
100
What type of advertising is this?
a) Product Advertising
b) DAGMAR Approach
c) Institutional Advertising
What is Institutional Advertising?
100
Taylor Swift and Harry Styles’ dating announcement being released right before Taylor Swift’s album Red is an example of what?
a) Publicity Stunt
b) Product Placement
c) Social Media
What is a publicity stunt?
100
A certificate that entitles a consumer to an immediate price reduction when the product is purchased.
A) Rebate
B) Coupon
C) Advergaming
What is a Coupon?
100
These are characteristics of what media type:
Low cost, Immediate message, Can be scheduled on short notice
A) Television
B) Radio
C) Newspaper
What is Radio?
200
What type of advertising is this?
https://youtu.be/qI0ZF_DF-6Q?si=Jh3RiozLP7WN_FeA
a) Pioneering Advertising
b) Unique Selling Proposition
c) Advocacy Advertising
What is Advocacy Advertising?
200
Starbucks being featured in the popular TV show "Gossip Girl" is an example of what
a) Publicity
b) Product Placement
c) Advertising
What is Product Placement?
200
Motivating or encouraging an individual or group to take a particular action in a certain way for something tangible, such as rewards.
A) Sampling
B) Contest
C) Incentives
What is Incentives?
200
Which of these is NOT an example of Out-Of-Home Advertising?
a) Billboard
b) Television Advertisment
c) Skywriting
What is Television Advertisment?
300
What is this an example of?
https://youtu.be/WLlhiiBJi0Q?si=e4zEnRGQRMLBskOf
a) Health Appeal
b) Pioneering Advertising
c) Informative Advertising
What is Pioneering Advertising?
300
If H&R Block hosts a seminar showing all of the services they offer, what is this an example of?
a) Consumer Education
b) Informative Advertising
c) Crisis Management
What is Consumer Education?
300
Deals that help make the product more readily available than competing products.
A) Trade Deals
B) Loyalty Marketing Program
C) Premium
What is Trade Deals
300
Which of these is an example of Alternative Media vehicle?
a) Giant Inflatable
b) Computer Screen Saver
c) Eighteen-Wheeler Trailer
What is Computer Screen Saver?
400
Think about which chip brand first catches your eye. 
The placement and color of the chip bag can be considered what?
a) Branding
b) Competitive Advertisement
c) Advertising Objective
What is Competitive Advertisement?
400
Occidental Petroleum gives money to the Houston Astros every year and in-turn, their logo is shown around the stadium. What is this an example of?
a) Sponsorship
b) Publicity
c) Product Placement
What is Sponsorship?
400
An item offered to the consumer, usually in exchange for some proof of purchase of the promoted product.
A) Sweepstakes
B) Premium
C) Point of Purchase Display (POP)
What is a Premium?
400
A 30-minute or longer advertisement that looks like a television talk show.
A) Commercial
B) Infomercial
C) TV Display
What is Infomercial?
500
What is this an example of?
https://youtu.be/8JL-992iOjM?si=kruDVaRF-iUjYo4Y
a) Compensation Advertising
b) Competitve Advertising
c) Comparitive Advertising
What is competitive Advertising?
500
After Ashton Kutcher and Mila Kunis were found to have provided a character witness statement for a convicted felon, their team sent out what to address the situation?
a) Sponsorship
b) Publicity Stunt
c) Press Release
What is a Press Release?
500
A promotional program that allows the consumer the opportunity to try a product or service for free to introduce your products superior qualities.
A) Frequent Buyer Program
B) Product Placement
C) Sampling
What is Sampling?
500
Advertising messages in web-based, mobile, console, or handheld video games to promote a product, service, organization, or issue.
A) Advertising Campaign
B) Advergaming
C) Infomercial
What is Advergaming?