Name the Resource
This marketing piece is displayed inside the office to help introduce patients to VMA before they are seen.
What is the Interior Office Signage? (Lesson 1.0)
This lesson teaches the Marketing Liaison how to create and place VMA signage throughout the office.
What is Lesson 1.0?
This information should be updated on every brochure before printing.
What is the facility contact information?
This audience wants to learn what VMA is and whether it may help them.
Who are patients (or clients)?
By the end of this lesson, patients entering the office become more aware of VMA through professionally displayed educational materials.
What is Lesson 1.0 – Create and Place Interior Office Signage?
This resource is designed to educate patients about VMA after they visit your website or office.
What is the Patient/Client Brochure? (Lesson 4.0)
This lesson focuses on creating a patient-facing VMA webpage.
What is Lesson 2.0?
This should remain exactly as provided in the approved marketing materials.
What is the approved educational content?
This audience wants to understand how VMA may support Personal Injury cases.
Who are attorney referral partners?
By the end of this lesson, attorney referral partners have access to online information explaining VMA and the referral process.
What is Lesson 3.0 (Practice) or Lesson 3.1 (Imaging Center)?
This online resource helps attorney referral partners understand VMA.
What is the Attorney Referral Partner Website? (Lesson 3.0 or 3.1)
This printed resource is intended for healthcare providers to explain VMA and encourage appropriate patient referrals.
What is the Provider Referral Partner Brochure? (Lesson 5.5)
This branding element should be replaced with the client's own version.
What is the facility logo?
This audience wants to know when it is appropriate to refer someone for a VMA study.
Who are provider referral partners?
By the end of this lesson, patients have a professional educational brochure they can take home and share with others
What is Lesson 4.0 – Modify and Print Patient/Client Brochure?
This printed resource is designed specifically for healthcare providers.
What is the Provider Referral Partner Brochure? (Lesson 5.5)
This lesson lists the video file Are Spinal Ligament Injuries Common.
What is Lesson 3.1 (Practice)?
This language should not be removed from the website or printed materials.
What is the trademark and legal language?
These are the three audiences the Marketing Liaison prepares materials for during Phase 1.
Who are patients/clients, attorney referral partners, and provider referral partners?
By the end of this lesson, prospective patients can learn about VMA online and contact the practice to schedule an appointment.
What is Lesson 2.0 – Create/Modify Website for Patients/Clients?
This resource should be given to patients who want additional information to take home after learning about VMA.
What is the Patient/Client Brochure? (Lesson 4.0) 20 page version
This lesson explains how to customize and print materials for provider referral partners.
What is Lesson 5.5?
These are the only types of information that should routinely be customized throughout the Marketing Liaison lessons.
What are the facility-specific items such as the logo, provider name, address, phone number, email, and website?
This is the reason the Marketing Liaison creates different materials for different audiences.
What is that each audience has different educational needs and messaging
By the end of this lesson, healthcare providers have educational materials that explain VMA and support future referrals.
What is Lesson 5.5 – Modify and Print Provider Referral Partner Brochure?