Play
The study of how people use limited resources to satisfy unlimited wants.
What is Economics?
A marketing technique that places products within movies, shows, or games.
A marketing technique that places products within movies, shows, or games.
The effect economic activity has on businesses, jobs, and communities.
What is Economic Impact?
Giving up one thing to gain another.
What is a Tradeoff?
Marketing that naturally incorporates products into content.
What is Embedded Marketing?
The effect tourism and hospitality industries have on the economy.
What is Hospitality and Tourism Impact?
The benefits or alternatives given up when making a choice.
What are Opportunity Costs?
The amount of attention or visibility a product receives.
What is Exposure?
Human desires that can never be completely satisfied.
What are Unlimited Wants?
Advertising that promotes products without consumers realizing it.
What is Stealth Advertising?
The condition that exists because resources are limited.
What are Limited Resources?
Selecting actors or media personalities to represent brands.
What is Brand Casting?
The basic economic problem of having unlimited wants and limited resources.
What is Scarcity?
A simple appearance of a product in media.
What is Basic Product Placement?
The inputs used to produce goods and services.
What are Economic Resources?
Product placement with greater involvement in the storyline.
What is Advanced Product Placement?
Resources provided by nature.
What are Natural Resources?
Product placement fully incorporated into the plot.
What is Product Placement
The knowledge, skills, and labor provided by people.
What are Human Resources?
Entertainment created specifically to advertise products.
What is Advertainment?
Tools, equipment, and buildings used to produce goods and services.
What are Capital Resources?
Creating real products from fictional brands.
What is Reverse Product Placement?
Consumers’ recognition and familiarity with a brand.
What is Brand Awareness?
Mental processing that occurs below conscious awareness.
What is Subconscious?
Customers repeatedly choosing the same brand over competitors.
What is Brand Loyalty?