Strategy and Ansoff
This approach is often referred to as Big M, which means a long-term, firm-level commitment to investing in marketing—supported at the highest organizational level—for the purpose of enhancing organizational performance.
What is Strategic Management?
This is defined as the methodical identification, collection, analysis, and distribution of data to discover and solve marketing problems or enhance good decision making.
What is Market Research?
When a company communicate's one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer. Execution of this approach is referred to as a firm's ________ strategy
What is positioning?
introduction, growth, maturity, and decline represent the four stages of ____
What is the product life cycle?
This represents all organizations involved in supplying a firm, the members of its channels of distribution, and its end-user consumers and business users.
What is a supply chain?
______ is what clearly distinguishes your products from those of competitors in the minds of customers
What is differentiation?
This type of data is collected specifically for a particular research question
What is primary data?
These marketing activities affect the _____
Value proposition
distribution
marketing communications
What is consumer decision making process?
Generating new product ideas is the first step in
What is new product development process?
This implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.
What is a push strategy?
The marketing term little M is often thought of as _____ marketing.
What is tactical marketing?
In the market research process, once the management research deliverable has been identified, the next step is to
What is define the problem?
This is a process where a company evaluates market segments and decides which ones have the most potential for development
What is target marketing?
______ goods are unique purchases made based on a defining characteristic for the consumer, which might be a real or perceived product feature
What are specialty goods?
Introducing an intermediary into a channel may contribute to ________ that are necessary to complete an exchange.
What is reducing transactions?
This is a bundle of benefits that a company promises to deliver.
What is value proposition?
The following are reasons you would conduct ______ research
Clarifying the research problem.
Developing hypotheses for testing in descriptive or causal research.
What is exploratory research?
Subgroups will be smaller and more homogeneous than the overall market is one of the basic principles of
What is segmentation?
When companies collude to set prices at a mutually beneficial high level are engaged in
What is price fixing?
A(n) ________ is thought of as an overarching system of formal and informal relationships within which the firm participates to procure, transform and enhance, and ultimately supply its offerings in final form within a market space.
What is a value network?
This Strategy allows companies to introduce existing products to new markets.
What is Market Development Strategy?
this provide a statistical description of a group of people and are extremely useful in marketing, for two reasons.
What are demographics?
Information and trusted resources are elements that help shape a person's ______ system
What is belief system?
Marketing managers will usually use a high price point as a pricing tactic for a new product introduction with a first mover advantage
What is price skimming?
A ________ is the highest-potential start-up and growth mechanism for small-business owners, and it is an effective way to expand a distribution channel quickly and efficiently.
What is franchise operations?