4Ps
•This P focuses on advertising and communication.
•What is Promotion?
•This function gathers customer data.
•What is Marketing Information Management?
•Launch high, lower later.
•What is Skimming?
Maximize profit per unit.
•What is Profit-Oriented Pricing?
•ROI stands for:
•What is Return on Investment?
•This P determines how much customers pay.
•What is Price?
Ensures product availability
•What is Distribution?
•Launch low to gain share.
•What is Penetration Pricing?
Increase Market Share.
•What is Sales-Oriented Pricing?
•ROI formula:
•What is (Net Profit ÷ Cost) x 100?
•This P focuses on distribution channels.
•What is Place?
•Determines pricing strategies.
What is Pricing?
•Temporary low launch price.
•What is Introductory Pricing?
Maintain current price levels.
•What is Status Quo-Oriented Pricing?
•Spend $1,000 earn $1,500 profit. ROI?
•What is 50%?
•This P includes branding and packaging.
•What is Product?
•Communicates value to customers.
•What is Promotion?
•Reduce prices to clear inventory.
•What is Markdown Pricing?
•Raise prices to increase margins.
•What is Profit-Oriented Pricing?
Spend $5,000 earn $6,500 profit. ROI?
•What is 30%?
•A company lowers price to increase sales volume. Which P?
•What is Price?
•Improves product features.
•What is Product/Service Management?
•Negotiate price with customers.
•What is Flexible Pricing?
•Avoid price wars by staying steady.
•What is Status Quo-Oriented Pricing?
•Positive ROI means:
•What is profit exceeds cost?