What does SEO stand for?
Search Engine Optimization
The term for the number of people who open your emails
Open Rate
The term for the set of emojis that people can use to react to a post
Reactions
Name 1 "Call to Action" on the new POTOO website
1.) Contact Us 2.) Get a Free Diagnostic 3.) Sign Up for Our Newsletter 4.) Register for our Webinar 5.) Become a Partner
What type of content usually gets the most engagement?
Videos can gain up to 59% more engagement than regular content.
The set of website interactions made within a given time frame by a single user visiting a specific website.
Session/Visit
Term for the ratio of users who click on a specific link to the # of total users who view a page, email, or advertisement
Click Rate
New visitors to a webpage at least once during the reporting period
Unique Visitors
The term for an instance of an internet user visiting a particular page on a website.
Page View
Who is the most followed person on Instagram?
Soccer player Cristiano Ronaldo has 239 million followers on Instagram as of Oct. 2020.
A word, or group of words, used to find information on a search engine
Keywords
The % of users who complete a desired action based on the number of emails sent
Conversion Rate
Term for the number of people who see your content
Reach (Organic Reach is the number of people who see your content without paid distribution)
The % of visitors who visit a website and then leave rather than continuing to view other pages within the same site.
Bounce Rate
What is the most followed brand on Instagram?
Nike has 122 million followers
What does PPC stand for?
Pay-Per-Click. The amount of $ a company pays have their keywords highly ranked (searchable) on Google.
The number of times an email is opened
Total Opens
Term for the number of times your content is displayed, no matter if it was clicked or not.
Impression
The # of people who visit your website
Traffic
Who is the most followed person on LinkedIn?
#1 - Bill Gates has over 29M followers. #2 - Richard Branson has over 17M.
Snippets of code that tell search engines important information about your web page.
Meta Tags
How many people opened your email, no matter how many times they did.
Unique Opens
Term for actions such as reacting to, commenting on, sharing, viewing, or clicking on a post
Post Engagement
Information about the people interacting with your website/brand (age, gender, location, etc.).
Demographics
What is the most followed business on LinkedIn?
#1 - Google has over 19M followers. #2 - Amazon has over 16M followers.