SEO
Email
Social
Website
Bonus
100

What does SEO stand for?

Search Engine Optimization

100

The term for the number of people who open your emails

Open Rate

100

The term for the set of emojis that people can use to react to a post

Reactions

100

Name 1 "Call to Action" on the new POTOO website

1.) Contact Us 2.) Get a Free Diagnostic 3.) Sign Up for Our Newsletter 4.) Register for our Webinar 5.) Become a Partner

100

What type of content usually gets the most engagement?

Videos can gain up to 59% more engagement than regular content. 

200

The set of website interactions made within a given time frame by a single user visiting a specific website.

Session/Visit

200

Term for the ratio of users who click on a specific link to the # of total users who view a page, email, or advertisement 

Click Rate

200

New visitors to a webpage at least once during the reporting period

Unique Visitors

200

The term for an instance of an internet user visiting a particular page on a website.

Page View

200

Who is the most followed person on Instagram?

Soccer player Cristiano Ronaldo has 239 million followers on Instagram as of Oct. 2020. 

300

A word, or group of words, used to find information on a search engine

 Keywords

300

The % of users who complete a desired action based on the number of emails sent

Conversion Rate

300

Term for the number of people who see your content

Reach (Organic Reach is the number of people who see your content without paid distribution)

300

The % of visitors who visit a website and then leave rather than continuing to view other pages within the same site.

Bounce Rate

300

What is the most followed brand on Instagram?

Nike has 122 million followers

400

What does PPC stand for?

Pay-Per-Click. The amount of $ a company pays have their keywords highly ranked (searchable) on Google. 

400

The number of times an email is opened

Total Opens

400

Term for the number of times your content is displayed, no matter if it was clicked or not.

Impression

400

The # of people who visit your website

Traffic

400

Who is the most followed person on LinkedIn? 

#1 - Bill Gates has over 29M followers. #2 - Richard Branson has over 17M. 

500

Snippets of code that tell search engines important information about your web page.

Meta Tags

500

How many people opened your email, no matter how many times they did.

Unique Opens

500

Term for actions such as reacting to, commenting on, sharing, viewing, or clicking on a post

Post Engagement

500

Information about the people interacting with your website/brand (age, gender, location, etc.).

Demographics

500

What is the most followed business on LinkedIn? 

#1 - Google has over 19M followers. #2 - Amazon has over 16M followers. 

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