Section 1.1
Section 1.2
Section 1.3
Section 1.4
Section 7.1
100
True or False communicating the value of products to prospective customers is a marketing activity
What is true
100
What are the functions of a business?
What is production, marketing, management, operations, accounting and finance
100
What is the difference between consumers and customers ?
What is consumers buy and use the product and customers only buy the products
100
Marketing managers are in charge of what?
What is they are in charge of working with people in and out of the company, and are responsible for the company’s budget.
100
Your interest and values are identified by ?
What is psychographic market segmentation
200
Which marketing function establishes the value of products and services?
What is pricing
200
True or false: a business must grow to a minimum size before it needs to coordinate its business functions
What is false
200
What is business ?
What is Business is all activities involved in producing and marketing goods and services
200
True/False during the sales era, transportation systems were well developed.
What is true
200
What rule calculates how fast a market share can be doubled, assuming a constant annual growth ?
What is rule of 72
300
Which marketing function involves direct, personal communications with prospective customers in order to assess and satisfy needs with appropriate products and services?
What is selling
300
What form of exchange was prevalent before systems of money were developed?
What is bartering
300
What refers to the description of the prospective customers a business wants to serve and the location off those customers ?
What is target market
300
In what ways can marketing contribute to businesses?
What is -it provides information about customers and their needs through market research -it helps businesses plan more effectively -provides many ways to serve the customers better through distribution, pricing, credit, and customer services -can help increase customer satisfaction -helps businesses become more profitable
300
What is the total revenue that can be obtained from the market segment ?
What is market potential
400
Which marketing function involves designing and developing products and services?
What is product/service management
400
Merchandising is… A.making merchandise B.selling merchandise made by others C.accumulating merchandise made by others D.transporting merchandise
What is C. accumulating merchandise made by others
400
Businesses that do not use the marketing concept A.use extensive advertising B.sell more products C.develop products that customers need D.earn higher profits
What is A. use extensive advertising
400
Which option correctly identifies with the development sequence of the philosophy of marketing? A.Production era, sales era, marketing department era, and marketing concept era. B.Marketing department era, production era, sales era, and marketing concept era. C.Production era, marketing department era, sales era, and marketing concept era. D.Sales era, production era, marketing concept era, and marketing department era.
What is A. Production era, sales era, marketing department era, and marketing concept era.
400
The concept that people who live in the same physical area might have the same wants and needs is the basis for ?
What is geographic segmentation
500
What are the functions of marketing?
What is Financing, Pricing, Promotion,Product/Service management, Distribution, Selling,Marketing-Information management
500
Self-sufficient people have to overcome: A.specialization of labor B.bartering C.poor weather D.all of the above
What is C. poor weather
500
What is market ?
What is All potential customers who share common needs and wants and who have the ability and willingness to buy the product are considered a market
500
What are the four P's ?
What is 1.Product 2.Placement 3.Price 4.Promotion
500
Define market share.
What is the portion of the total market potential that each company expects to get in relations to its competitors
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