Product
A symbol or design a company uses to identify its business and products
What is a logo?
Charm, BOGO, and comparative, discount pricing
What are pricing tactics?
The path a good must follow to reach the consumer
What are forms of promotion?
Phrase or selection of words associated with a specific individual, organization, or product
What is a slogan?
What is a feature?
When total costs and revenues are equal
What is the break-even point?
Air, road, rail, water, digital, pipeline
What are distribution methods?
A group of customers at which a product or service is aimed
What is a target market?
General increase in prices and fall in the purchasing value of money
What is inflation?
Why safety inspections are conducted and packaged is used
What is consumer safety?
The amount of goods consumers want and the amount of available goods.
What is supply and demand?
Commitment, communication, costs
What are the 3 C's of supply?
Choose a target market, create a budget, choose a media format, create a message, and analyze results
Sets prices so low competitors are driven out of the market
What is predatory pricing?
Product mix, line, width, depth, length
What are the elements of a product mix?
Introduction stage, growth stage, maturity stage, and decline stage
What is the supply chain?
Strategic business interaction with a customer
What is participatory marketing?
Producers, agents, wholesalers, retailers, and consumers
What are players in a supply chain?
Represents the goods and services sold by a business
The amount added to the break-even point to determine the selling price
What is a markup
What are intermediaries?
A combination of marketing strategies used to sell a product in a promotional campaign
What is a promotional mix?
Product, place, price, promotion
What are the 4 P's of marketing?