What is the term for all the goods or services that a company offers to its customers?
Product Line
What pricing strategy involves setting prices based on perceived value rather than cost?
Value Based Pricing
Which company is known for its diverse product range from computers to entertainment, all branded under one name?
Apple
Which pricing strategy might a new tech startup use to enter the market against established competitors?
Penetration Pricing
Which type of distribution involves selling products through as many outlets as possible?
Intensive Distribution
What does "Product Differentiation" refer to in marketing?
Making a product appear distinct from others in the market
Which promotional strategy involves encouraging customers to pass along a marketing message to others?
Viral Marketing
Apple introduced the iPhone X with facial recognition technology. What P of marketing does this innovation target?
Product
How does dynamic pricing work, and name a company that successfully uses this strategy?
Adjusting prices in real-time based on demand; Uber is a well-known example
Explain how online platforms like Amazon have changed the traditional concept of "place" in marketing
Open-ended; focus on e-commerce, global reach, and direct-to-consumer sales
Discuss how Nike uses its sponsorship of athletes to promote its brand.
highlight endorsement deals, athlete-driven campaigns, and cultural impact)