Ezee Pzee Lemon Sqzee
All the Worlds a Stage
Shakespeare was Not a Marketer
Let Me Show How Smart I Am
If I knew All the Answers, I Would Not Be Here
100
Soft drinks and chewing gum would be considered which type of products?
1. Convenience
2. Shopping
3. Specialty
4. Unsought
What is Convenience
100
During which of the following product life cycle stages do companies need to devote a significant marketing budget to create broad awareness and educate the public about the new product?
What is Market introduction stage
100
Which of the following describes the flow of persuasive communication in the form of advertising, personal selling, sales promotion, and public relations?
- Information flow.
- Ownership flow.
- Lead flow
- Promotion flow.
What is Promotion flow
100
The set of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider is called:
- The channel of distribution
- A supply chain
- A wholesalers network
- The Retailers Association
What is The channel of distribution
100
The customer’s view of price can be described by which of the following equations?
- Value = Actual Benefits − Perceived Costs
- Value = Perceived Benefits − Actual Costs
- Value = Perceived Benefits − Perceived Costs
- Value = Perceived Benefits − Actual Benefits
What is Value = Perceived Benefits − Perceived Costs
200
Two established brands collaborating to offer a single product or service that carries both brand names is defined as:
- brand extension
- co-branding
- brand licensing
- franchising
What is Co-branding
200
During which of the following stages of the product life cycle does the following happen? The growth of a product begins to plateau, and the company must take advantage of economies of scale and marketing messages and promotions that seek to remind customers about a great product, differentiate from competitors, and reinforce brand loyalty.
What is Maturity stage
200
Which of the following is the process of coordinating all the messages, media and activities used by an organization to communicate with the market across different communication methods?
- Guerrilla Marketing
- Content marketing
- Integrated marketing communication
- Public relations campaign
What is Integrated marketing communication
200
Which of the following statements is FALSE?
- The channel management process is continuous and requires constant monitoring.
- Some companies outsource their distribution.
- A channel of distribution is only for physical products, not services.
- Channels should have certain distribution objectives guiding their activities.
What is A channel of distribution is only for physical products, not services.
200
Which of the following pricing strategies doesn’t fully take into account the value of the product to the customer with regard to the value of competitive products?
- competitor-oriented pricing
- product-oriented pricing
- consumer-oriented pricing
- profit-oriented pricing
What is Competitor-oriented pricing
300
Which of the following statements is TRUE?
- Strong branding expands the target market
- Strong branding improves production output.
- Strong branding builds customer loyalty.
- Strong branding increases competition.
What is Strong branding builds customer loyalty
300
Which of the following statements is TRUE?
- During the decline product life cycle stage sales volume increases.
- All products follow a smooth and predictable growth path.
- During the maturity product life cycle stage sales volume peaks and market saturation is reached.
- During the maturity product life cycle stage, sales volume declines.
What is During the maturity product life cycle stage sales volume peaks and market saturation is reached.
300
Which of the following makes up the promotion mix?
- retailers, wholesalers, agents, and brokers.
- advertising, public relations, personal selling, sales promotion, direct marketing, digital marketing, and guerrilla marketing.
- discount stores, department stores, warehouse, and chain stores.
- direct marketing, wholesalers, brokers, sales promotion, and discount stores.
What is Advertising, public relations, personal selling, sales promotion, direct marketing, digital marketing, and guerrilla marketing.
300
Which of the following statement regarding retail channel is FALSE?
- The retailer markets and sells the goods on behalf of the consumer.
- Retailers may sell products through multiple channels.
- Retailers may sell products online.
- The retail channel is different from the direct channel in that the retailer doesn’t produce the product.
What is The retailer markets and sells the goods on behalf of the consumer.
300
________ is NOT one of the common pricing objectives.
- Competitor-oriented pricing
- Sales-oriented pricing
- Product-oriented pricing
- Profit-oriented pricing
What is Product-oriented pricing
400
A ________ is a set of attributes or features (e.g. name, term, design, symbol, reputation, etc.) that distinguishes the goods and services of one seller from another.
What is brand
400
Which of the following product life cycle stages is associated with characteristics such as high costs, low sales volume, and little competition.
What is Market introduction stage
400
Which of the following refers to how marketers combine a range of marketing communication methods to execute their marketing activities?
- promotion mix
- product mix
- advertising mix
- marketing campaign
What is Promotion mix
400
Alfonso’s daughter is on the high school football team and the team is hosting a bake sale to raise funds for travel. This is an example of:
- indirect channel
- retail channel
- direct channel
- agent channel
What is Direct channel
400
A major disadvantage of cost-plus pricing strategy is its inherent:
- difficulty to calculate
- flexibility
- inflexibility
- profitability
What is Inflexibility
500
A branded house strategy uses a ________ (often the company name) as the identifying brand name for a range of products.
- brand license
- co-brand
- strong brand
- patented product
What is Strong brand
500
A company’s profitability begins to rise and public awareness increases during the ________ of the product life cycle.
What is Growth stage
500
Which of the following marketing activities has the goal of reaching and appealing directly to individual consumers and using information about them to offer products, services and offers that are most relevant to them and their needs?
- Sales promotion
- Direct marketing
- Public relations
- Digital marketing
What is Direct marketing
500
Which of the following channels is primarily engaged in buying and usually storing and physically handling goods in large quantities, which are then resold (usually in smaller quantities) to retailers or to industrial or business users?
- retail channel.
- direct channel.
- wholesale channel.
- agent channel.
What is Wholesale channel
500
Which of the following describes the difference between how much a good costs and the actual price for which it sells?
- gross margin
- contribution margin
- revenue margin
- net margin
What is Gross margin
600
In this image, the retailer's brand Market Pantry is shown next to the well-known brand Heinz. Market Pantry is an example of:
What is A private label brand
600
Which of the following statements is TRUE?
- The decline product life cycle stage is often the most profitable stage.
- During the decline product life cycle stage, the primary focus for marketers is to transition customers to newer products that are earlier in the product life cycle and have more favorable economics.
- All products follow a smooth and predictable growth path.A
- The primary challenges during the maturity phase are to identify a differentiated position in the market that allows the product to capture a significant portion of the demand.
What is During the decline product life cycle stage, the primary focus for marketers is to transition customers to newer products that are earlier in the product life cycle and have more favorable economics.
600
For each IMC campaign, new display materials must be prepared, all reflecting ________ to maximize the campaign’s impact.
- Marketing opportunities, consumer insights, economic insights and other elements.
- marketing objectives, goals and opportunities
- common objectives, messages, design, and other elements
- Research data, insights and customer understanding
What is Common objectives, messages, design, and other elements
600
Which of the following is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer?
- supply chain
- wholesale channel
- distribution channel
- retail channel
What is Supply chain
600
When middlemen (e.g., wholesalers, industrial distributors, retailers) are given price reductions to encourage them to stock and give preferred treatment to an organization’s products, the price reduction is called a:
- trade discount
- loyalty discount
- cash discount
- quantity discount
What is Trade discount