Price
Product
Place
Promotion
Misc.
100
The Superbowl uses this type of price strategy.
Demand Based
100
Name something that Product includes besides the product itself.
Label, Container, Brand Name
100
Name the two different types channels of distribution.
Direct & Indirect
100
__________________ is a free promotion that can be either positive or negative.
Publicity
100
__________________________ is another name for the four P’s of Marketing.
Marketing Mix
200
Walmart and Target most likely uses which type of price strategy?
Cost Based
200
Which packaging material is recyclable and does not add unwanted smells or tastes to the product.
Glass
200
Intermediaries may include either a __________ or a _________.
Wholesaler or Retailer
200
Name a commercial that we watched in class that reflects PR/branding of a company.
"Like a Girl" "You're More Beautiful Than You Think" "Wholesome"
200
What type of media are the following: radio, television, and internet?
Broadcast
300
____________ pricing includes selling things that go together at a discounted price (like chocolate, marshmallows, and graham crackers)
Bundle
300
Name a company that we discussed in class that overcame a struggle in their company and still maintained their customers.
Tylenol Toyota Tide
300
A _______________ buys in large quantities in order to resell them to retailers.
Wholesaler
300
A __________________ is a combination of different types of promotion.
Promotional Mix
300
Which broadcast media of advertising is becoming obsolete with new technology?
TV ads
400
_______________ is a strategic policy of charger a higher price for a product in order for people to buy the product.
Prestige Pricing
400
A __________ is the same thing as a Product in marketing.
Service
400
Buying sneakers from the Nike Factory or Dell Computers website would be an example of this type of distribution.
Direct
400
________________ includes oral presentations to sell to wholesalers and retailers (similar to Shark Tank)
Personal Selling
400
Loyalty programs, contests, and product samples are all part of ____________________.
Sales Promotions
500
Gas companies typically following a ______________________strategy.
Competitive
500
Name 2 functions of packaging.
1) Protect the product 2) Protect the customer 3) Warn the customer
500
A small pizza shop like Roses would buy its ingredients from a ___________.
Wholesaler
500
Name all four types of promotion.
1) Advertising 2) PR 3) Sales Promotion 4) Personal Selling
500
What are the two goals of a company when developing a pricing strategy?
1) Increase market share 2) Increase return on investment
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