Products
Assortment, packaging, and variety are all important considerations in planning this.
Product
The first step of the marketing concept
Identify what will satisfy customers' needs or solve a problem.
When a company decides which delivery service to use to get its products to customers, they are using this component of the marketing mix.
Place (or distribution)
Probably the most difficult marketing decision to understand and plan
Price
A question with limited answer options is considered this type of question.
close-ended
Product Enhancements don't really change the basic product but it does ______ it.
improve
This gives employees the authority to solve many customer problems
Employee Empowerment
Distribution has the most direct effect on this utility
possession utility
Buying a gallon of milk is a very ______ type of buying decision.
routine
A name, symbol, word, or design that identifies a product, service, or company.
Brand
Which of the following is an example of indirect competition?
Nike vs. Reebok
Netflix vs. A Movie Theater
McDonald’s vs. Burger King
Holiday Inn vs. Ramada Inn
Netflix vs. A Movie Theater
Patronage buying motives are based on this, which dogs are also known for.
loyalty
Consumers getting the best price for products is a result of this
Competition
A poster on the side of a bus and junk mail would both be considered a print form of this
advertising
The first step a business usually takes in the process of gathering marketing information
Identify the information needed
With the marketing concept, planning begins by
Identifying potential customers and their needs
If there is a small amount of a product but large demand the price will likely be this
High
Product improvement, innovation, and a wide variety of products and services are all a result of this.
Competition
People's interests and values are referred to as this.
psychographics