ch.10+11
rate parity plans
maintain consistency of rates among sales channels. prevent 3rd parties from offering better prices that the company website itself
incentive trip
a trip financed by a business as an employee incentive
3rd party meeting management firms
outside individuals or companies that handle meeting planning for associations that hire them to help with their meeitngs
gateway city
a city with an airport that handles direct flights from other countries
covers
amount of meals sold
switch company
a firm that serves as an interpreter to make the programming languages of GDS's and hotel CRS compatible
lifetime value of the account
the value or profits expected from a customers total future purchases
actual and necessary per diem
the maximum amount a government employee may spend regardless of location
usually equal or greater than straight per diem rate
language line services
a service provided by AT&T that links guests via telephone to interpreters.
like JAN japanese assistance network
menu engineering
travel management company
a giant chain of travel agencies that has extensive buying power, enabling to negotiate special rates and provide complete travel services.
meeting planner
an employee who makes travel and other arrangement for group meetings
bridal fair
event showcasing a wide variety of wedding related products and services for brides and grooms
receptive agent
a person or company that serves an intermediary between a hotel and the global tourism industry .
neighborhood marketing
marketing aimed at a geographic area in close proximity to the property. 3-5 mile radius / 10 min drive as an example. aka catchment area
"in conjunction with" business
affiliates and subgroups, that contribute to the overall value of a meeting. can be called auxiliary business
pace reports
monthly booking and revenue reports used to assist hotels in pricing and negotiating with group buyers
contract per diem
a dollar figure that is allocated to government employees traveling on official business that incorporates the total cost of accomodations...etc.
straight per diem
a dollar figure allocated to government employees who are traveling on official business
difference between this and contract?
point of purchase merchandising
promotion that is done at the point of customer purchase, such as at the cash register or front desk
incentive travel company
full time professional travel houses that make arrangements for companies wishing to offer incentive trips
SMERF
acronym for non profit organization market segment.
social, military, educational, religious and fraternal
foreign independent traveler FIT
a custom designed prepaid tour arranged by a travel agent for individual travelers traveling to foreign countries
capture rate
the percentage of hotel guests who eat meals at the hotel
premiums
things given away free with a purchase