Terms
The name, symbol, or design used to identity a product.
What is a brand?
A ______ is a channel or system of communication.
What is a medium.
a catchy phrase or statement often used to sell a service or product.
What is slogan?
First step (of nine)
What is define your brand.
Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
What is Marketing concept?
Example of a medium?
What is TV.
The name of a product is repeated many times.
What is repetition?
Second step (of nine)
What is identify your customers.
Defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and anticipates change.
What is Marketing Plan?
_____ are members of the mass media.
What is media.
A statement suggesting that everyone is using a specific product, so you should too.
What is bandwagon?
Third step (of nine)
Blending of the product, price, distribution, and promotion used to reach a target market.
What is Marketing Mix?
______ are channels of communication, such as TV, radio, and newspapers.
What is mass media.
Well-known person supports a product or service.
what is testimonial?
Fourth step (of nine)
What is set your SMART goals.
Helps businesses have a vision to reach their goals and objectives for their business.
What is Marketing strategy?
_______ are delivered to consumers through mass media.
What is advertisements.
A person is made to have a strong feeling about a situation or product.
What is appeals to emotion?
Fifth step (of nine)
What is Identify your digital marketing strategies.