Show me the money
Revenues minues expenses.
What is profit?
What is Status Quo pricing?
The general price level at which the company expects to sell the good or service.
What is the base price?
The combination of promotional tools, including advertising, public relations, personal selling, sales promotion, and social media, used to reach the target market and fulfill the organizations overall goals.
What is the Promotional Mix?
What is a medium?
What is Return on Investment ROI?
The cost of buying the product from the producer, plus amounts for profit and for expenses not otherwise accounted for.
What is Markup Pricing?
A price reduction offered to buyers buying in multiple units or above a specified dollar amount.
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is advertising?
What is cooperative advertising?
That which is given up in exchange to acquire a good or service.
What is price?
The practice of marking up prices by 100 percent, or doubling the cost.
What is keystoning?
A price reduction offered to a consumer, an industrial user, or a marketing intermediary, in return for prompt payment of a bill.
What is a cash discount?
The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance.
What is Public Relations?
The cost of reaching one member of the target market.
What is cost per contact or cost per thousand?
The price charged to customers multiplied by the by the number of units sold.
What is revenue?
A method of determining what sales volume must be reached before total revenue equals total costs.
What is Break Even analysis?
A discount to wholesalers and retailers for performing channel functions.
What is a functional discount?
Public information about a company, product service or issue appearing int he mass media as a news item.
What is publicity?
A media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with and increased frequency and reach at those times.
What is a flighted media schedule?
What is a Satisfactory Profit?
The ability to change prices very quickly, such as Über does, often in real time using software programs.
What is dynamic pricing?
A price reduction for buying merchandise out of season.
What is a seasonal discount?
Marketing activities-other than personal selling, advertising, and public relations- that stimulate consumer buying and dealer effectiveness.
What is Sales Promotion?
A media scheduling strategy that uses continuous scheduling through out the year coupled with a flighted schedule during the best sales periods.