intangible items that have monetary value and satisfy needs and wants
What is a service
100
this dictates how much to charge for goods and services
What is pricing
100
changing raw materials into usable goods
What is form utility
100
breaking down the market into smaller groups that have similar characteristics
What is market segmentation
100
a formal, written document that directs a company's activities for a specific period of time
What is marketing plan
200
tangible items that have monetary value
What are goods
200
provides customers with the goods & services they want
What is selling
200
having a product where customers can buy it
What is place utility
200
list information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
What is customer profile
200
statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education, and occupation
What is demographics
300
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, & society
What is marketing
300
the effort to inform, persuade, or remind current and potential customers about a business's products or services
What is promotion
300
have a product or service available at a certain time of the year or convenient time of the day
What is time utility
300
the percentage of total sales volume generated by all companies that compete in the same market
What is market share
300
an assessment that lists and analyzes the company's strengths and weaknesses
What is SWOT analysis
400
the process of deciding how to get goods into customer's hands
What is channel management
400
obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities
What is product/service management
400
the exchange of a product for money
What is possession utility
400
business to business (B2B) market includes businesses that buy products for use in their operations
What is organizational market
400
scanning of outside influences of an organization
What is PEST analysis
500
information about customers, trends, and competing products. Gathering information and analyzing it to conduct research
What is marketing information management
500
involves communication with the consumer
What is information utility
500
consists of consumers who purchase goods and services for personal use
What is consumer market
500
involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values