Ch 1 Intro
Ch 2 Strategy
Ch 3 Consumer Behavior
Ch 4 B2B
Random
100
This bolded term is defined as engaging in practices that diminish the earth’s resources to the least extent possible.
What is sustainability?
100
From the BCG matrix, this kind of product is not only in a market with high growth, but also has high market share.
What is a star?
100
This two-word bolded term is defined as how you would like to see yourself.
What is ideal self?
100
This is the first stage in the B2B buying process.
What is "A need is recognized"?
100
According to the textbook, a person's chronological age tends to be higher (i.e., older) than this.
What is cognitive age?
200
The textbook uses the word "communicating" instead of this word that is one of the 4 P's.
What is Promotion?
200
These are the actions taken by a firm to accomplish its objectives.
What are strategies?
200
An important physical factor of a retail store, atmospherics includes this one auditory element.
What is the music played?
200
This type of promotion tends to be used much more heavily in B2B than in consumer marketing.
What is personal selling?
200
The B2B buying process has this many stages.
What is 7?
300
As shown in figure 1.1, marketing is composed of four activities (creating, communicating, delivering, and exchanging) that are centered on this.
What is value?
300
These are the two elements of a SWOT analysis that are external factors (as opposed to internal factors).
What are opportunities and threats?
300
Activities, interests, and opinions make up this word that begins with "P."
What is psychographics?
300
In a doctor's office for a pharmaceutical rep, the nurse receptionist plays which role of the buying center?
What is gatekeeper?
300
The textbook refers to a mission statement by Apple that reflects this orientation.
What is product orientation?
400
The marketing concept emerged in this era.
What is the marketing era?
400
As shown in figure 2.4 (product and market entry strategies), when manufacturers such as Procter & Gamble distribute money-saving coupons to customers or offer them discounts to buy multiple packages of products, the company is utilizing this.
What is a market penetration strategy?
400
When applying Pavlov's dog experiment (learning theory) to advertising, American Eagle jeans are to Sydney Sweeny as this is to food.
What is a bell?
The analogy goes:
American Eagle jeans (neutral stimulus/product) are paired with Sydney Sweeney (positive unconditioned stimulus/spokesperson), just like
a bell (neutral stimulus) is paired with food (positive unconditioned stimulus).
400
Compared to consumer markets, the decision cycles in B2B markets tend to be this.
What is longer?
400
As discussed in the textbook, French luggage and handbag maker Louis Vuitton used this strategy to enter China -- but soon faced a problem and had to take steps to protect its interests.
What is licensing?
500
In the era of production, Ford did very fine
Due in large part to this
[Complete the lyrics]
What is lean and mean assembly line?
500
And look out for new regulations and laws
They could go either way, helping or this
[Complete the lyrics]
What is hurting your cause?
500
Next safety is what you'll go for
With this and a bolted door
[Complete the lyrics]
What is stable job?
500
No each and every day they’d rather see
The decider who they hope turns out to be this
[Complete the lyrics]
What is an initiator?
500
These two orientations tend to be intertwined with the service-dominant logic era.
What are value and one-to-one orientiations?