Marketing Mix
The distribution, storing, and shelving of a product.
What is Place?
This target market refers to location.
What is Geographics?
Collects data on consumers, and collects data on trends and behaviors.
What is Marketing Information Management (MIM)?
An intangible item that has monetary value.
What is a service?
This utility refers to displays, packaging, websites and user manuals.
What is the Information Utility?
Something that is tangible and intangible.
What is Product?
This target market is based off of factors such as age, religion, race, gender, etc.
What is Demographics?
The storing and shipping of a product.
What is Distribution?
A specific group of people you are trying to reach
What is Target Market?
When a business offers special extended hours at night or on the weekend.
What is Time Utility?
How much money a good or service costs.
What is Price?
detailed description of the typical consumer in a market segment
What is a customer profile?
The development and designing of a product.
What is Product/Service Management?
What are the 4 Ps defined as?
What is the Marketing Mix?
A company buys raw materials to assemble a marketable product.
What is Form Utility?
The publication of a good or service
What is Promotion?
dividing a market based on the way customers use a poduct or act towards a purchase
What is Behavorial Segmentation?
The persuasion and tempting of a potential customer to buy a product.
What is Selling?
Defined as the process of developing, producing, distributing, and selling of a product.
What is Marketing?
A company give customers the option to buy a product in a store or online.
What is Place Utility?
Amazon stores, ships, and delivers products. What is this an example of?
What is Place?
dividing a market based on attitudes, opinions, lifestyles and values of customers.
What is Psychographic?
This marketing function manages adding purchase methods.
What is Financing?
What occurs when someone buys something in the marketplace?
What is an exchange?
When West Express offers to accept many forms of payment.
What is Possession Utility?