What Function?
What function?
Utility
Vocabulary/ WOD
Other
100

At the end of her one-week stay at a luxury hotel, Olivia completed a form rating the hotel's service, food, and accommodations.

Marketing Information Management

100

A billboard promoting Chickfila in Downtown Atlanta 

Promotion 

100

Which form of utility does this statement represent? 

Oreo puts recipes on their package to create Oreo Cookie Crust

Information

100
Tangible items that have monetary value
Goods
100
Explain the difference between a consumer and a customer
Customer-Buys Consumer-Uses
200
A designer decided to sell their handbags for $19.99 to create a discounted image
Pricing
200

Apple sells laptops through their website, at the Mac Store and at special designated retailers. 

Channel Management 

200

Waffle House sells waffles at Turner Field

Place

200
All the people who share similar wants and needs and who have the ability to purchase a given product.
Market
200

The DECA school store, the Bird Cages buys tshirts from Atlanta Tshirts Inc. Is this a purchase in an industrial market or a consumer market? 

Industrial

300
Rachel Ray is on the View to talk about her new cookbook.
Promotion
300

An employee at Verizon provides product information regarding the store’s selection of phones. The employee matches consumers needs to product benefits.

Selling

300

Khols has extended hours during the Holiday Season

Time 

300
The group identified for a specific marketing program
Target Market
300
Name the four components of the marketing mix
Product Place Price Promotion
400
A small boutique owner asks customers what time they prefer to shop
Marketing Information Management
400

You choose to go to Kroger, even though you usually go to Publix, becase they mailed you a coupon.

Promotion

400

Walmart offer credit options.

Posession

400
Name an example of a service.
Answers may vary.
400
Name the term: All people who share similar needs and wants and who have the ability to purchase products
MARKET
500
Special K decides their target market is diet conscious women between the ages of 25-65.
Market Planning
500

Bojangles changes the look of thier logo.

Product 
500
A DC Cupcakes Vending machine in NYC.
Place
500

Processes associated with providing incentives to customers in order to stimulate demand for the product

Sales Promotion

500
What is the marketing concept?
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn profit THE customer is always right!
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