What Function?
Words of the Day
Product Planning
Vocabulary
Other
100
You take an on-line survey to enter for the chance to win a Macy's Gift Card
Marketing Information Management
100
Content that can be seen without scrolling down the page.
Above the fold
100
When does obsolescence occur in the product life cycle?
At the end
100
Tangible items that have monetary value
Goods
100
Explain the difference between a consumer and a customer
Customer-Buys Consumer-Uses
200
A designer decided to sell their handbags for $19.99 to create a discounted image
Pricing
200
A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates
Incentive
200
Part of the brand that is given legal protection by the federal government
Trademark
200
All the people who share similar wants and needs and who have the ability to purchase a given product.
Market
200
Name the term: A type of promotion where the business gives something in order to stimulate demand. Name an example.
Sales Promotion Free sample, coupon, premium, incentive
300
Rachel Ray is on the View to talk about her new cookbook.
Promotion
300
An exhibition for companies in a specific industry to showcase and demonstrate their new products and services
Trade Show
300
The assortment of different products that a business manufactures or sells
Product Mix
300
The group identified for a specific marketing program
Target Market
300
Name the four components of the marketing mix
Product Place Price Promotion
400
A small boutique owner asks customers what time they prefer to shop
Marketing Information Management
400
_____________is a measure of your social influence
Klout
400
The number of different product lines a business makes or sells
Product Depth
400
Name an example of a service.
Answers may vary.
400
Name the term: All people who share similar needs and wants and who have the ability to purchase products
MARKET
500
Special K decides their target market is diet conscious women between the ages of 25-65.
Market Planning
500
User testing of a new product in-house (within the company) is called:
Alpha Testing
500
A DC Cupcakes Vending machine in NYC.
Place
500
What is the marketing concept?
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn profit THE customer is always right!
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