process of planning, pricing, promoting, selling, distributing goods or services
What is Marketing
100
tangible items that that have monetary value and satisfy your needs and wants
What is Goods
100
intangible items that have monetary value and satisfy your needs and wants
What is Service
100
provides customers with the goods and services they want
What is Selling
100
having a product available at a certain time of year or day
What is Time
200
communications with the consumer
What is Info
200
having a product where a customer can but it (Place is a part of the Marketing Mix)
What is Place
200
decisions dictate how much to charge for goods and services in order to make profit (Price is a part of the Marketing Mix
What is Pricing
200
all people who share similar needs and wants and who have the ability to purchase a given product
What is Market
200
changing raw materials or putting parts together to makes them more useful
What is Form
300
lists info about the target market like age, income level ethnic background, etc.
What is Customer Profile
300
added value to product in economic terms (helps satisfy customers and wants (Form, Place, Time, Info, and Possession)
What is Utility
300
the exchange of product for money
What is Possession
300
effort to inform persuade or remind potential customers about a business’s products and services (Promotion is a part of the Marketing Mix)?
What is Promotion
300
getting money necessary to pay for setting up and running and business
What is Financing
400
how to get goods to customers
What is Distribution
400
the idea that a business should strive to satisfy the customers needs and wants while generating a profit for the firm
What is Marketing Concept
400
a group identified for a specific marketing program
What is Target Market
400
consists of consumers who purchase goods and services for personal use Industrial Market Business to Business market includes all businesses to buy that product for the use of their operations
What is Consumer Market
400
% of total sales volume generated by all companies that compete in a given market (helps them analyze competition)?
What is Market Share
500
creates competitions which creates better quality and lower prices
What is The Role of Marketing in Society
500
aspect of marketing that combines customer into with customer service and marketing communication using a database
What is Customer Relationship Management (CRM)
500
obtaining, developing, maintaining, and improving a product in responding to market opportunities
What is Product Service Management
500
getting good info about customers trends and competing products (gathering analyzing etc.)?
What is Marketing Info Management
500
Distribution. Financing, Pricing, Marketing Info Management, Product/Service Management, Promotion, Selling