Marketing Psychology
Refers to how people think, feel, and behave when making buying decisions
What is consumer behavior
This element refers to the colors used in a design
What is color
This strategy uses limited-time offers like “Only today!” to push quick decisions.
What is sarcity?
This design goal ensures a product or ad is easy to understand and use.
A store puts candy at the checkout line to encourage impulse purchases. This targets what type of buying behavior?
What is impulse buying
This mental shortcut helps people make quick decisions without much thinking
What is a heuristic
This refers to the style and appearance of text in a design
What is typography
When a brand uses a celebrity to promote a product, this is called…
Bright colors, bold fonts, and large images are often used to grab this.
What is attention
A luxury brand uses black, gold, and minimal design. This communicates what perception?
What is premium pricing/branding
When people rely too heavily on the first piece of information they see (like price), this bias is at play.
What is anchoring
This element helps guide the viewer’s eye and creates structure using invisible organization.
What is alignment (or layout)
This persuasion method appeals to emotions rather than logic.
What is emotional appeal
This design principle creates a clear order of importance in what viewers see first.
What is visual hierarchy
An ad shows “Only 3 left in stock!” Which psychological principle is this using?
What is scarcity?
This principle suggests people are more motivated to avoid losses than to gain something new.
What is loss aversion
This principle uses differences (light vs dark, big vs small) to make things stand out.
What is contrast?
When companies design pricing like $9.99 instead of $10, they are using…
Psychological pricing (charm pricing)
Brands use consistent colors, fonts, and styles to create this.
What is brand identity
A cluttered ad with too many fonts and colors makes it hard to read. What design principle is being violated?
What is simplicity (or lack of hierarchy/contrast)
When consumers follow what others are doing (like buying popular items), this psychological concept is being used.
Social proof
This element refers to empty or unused space that helps make designs cleaner and easier to read.
What is white space (negative space)
This principle suggests people feel obligated to give back after receiving something (like a free sample).
What is reciprocity
This occurs when design elements (color, layout, imagery) match the emotions a brand wants to communicate.
What is brand consistency
A company redesigns its logo to better match its target audience’s values and lifestyle. What marketing concept is this?