Characteristics affecting consumer behavior
Learned values, perceptions, wants, and behaviors from family and other important institutions.
Culture
The three types of blogs
Corporate, noncorporate, microblog
7 categories of social media users
Creator, Critics, Collectors, Joiners, Spectators, Inactives, Conversationalists.
The four psychological factors to consumer behavior
Motivation, perception, learning, and beliefs/attitudes
Two factors that help determine post purchase decision
Consumer's Expatiations and product's percieved performance
Groups of people with shared value systems based on common life experiences and situations
Subculture
Websites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.
Review Sites
Five steps to help gauge the effectiveness of social media effort
Identify KPIs, Align goals, Set up google analytics, Assign Values, Benchmark against competitors.
The three type of Perceptual processes
Selective Attention, distortion, and retention.
Cognitive Dissonance (buyers guilt)
Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.
Social Classes
Websites that combine the fun of social networking with the utiltity of GPS
Location based social networking sites
The three types of Media
Owned, Earned, and Paid
Learning under consumer behavior is caused by these 5 factors
Drive, stimuli, cues, responses, and reinforcements
The mental process an individual goes through from first learning an innovation to final regular use.
Adoption Process
What are the three types of social groups
Membership, Aspirational, and Reference
Using Consumers to Develop and market products
Crowdsourcing
•a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services
Social Commerce
The 5 different stages to the Adoption Process
Awareness, interest, evaluation, trial, and Adaptation.
3 Personal Factors that impact consumer behavior
Occupation, Economic, and interest rates.