Data Collection Methods
More Data Collection
Consumer Research
Competitive Research
Miscellaneous
100
This information has been collected and published by others.
What is secondary data?
100
This can be completed in writing or verbally.
What are surveys?
100
This research segments consumers based on which newspapers or magazines they read.
What is media research?
100
Pricing research and competitive intelligence are two examples of this.
What are competitive research methods?
100
This is the systematic collection and analysis of information
What is marketing research?
200
These include books, magazines and the internet.
What are secondary data sources?
200
Sales and inventory records are examples of these.
What are internal information sources?
200
This measures consumer awarness of products as well as their attitude and usage.
What is an awareness, attitude and usage study?
200
This looks at what a company can charge for their product.
What is pricing research?
200
This helps a business find connections and patterns between marketing activites and consumer behaviours.
What is data mining?
300
This information is unanalyzed and current.
What is primary data?
300
These questions ask the respondent to choose one answer from two or more choices.
What are closed-ended questions?
300
These determin where and when consumers shop.
What are consumer-tracking devices?
300
This compares all products in a particular market category.
What is competitive market analysis?
300
After they collect data, researchers must to this.
What is analyze the data?
400
These individuals can provide secondary data to businesses for a fee.
Who are consultants?
400
This type of research collects information by recording the actions of people without interacting with them.
What is observation?
400
This is psychological research into the buying behaviour of customers.
What is motivation research?
400
A business can hire researchers to prepare this type of information for them.
What is competitive intelligence?
400
Marketers use this to determine what products they are competing against.
What is competitive research?
500
Qualitative and Quantitative are two types of this.
What is primary research?
500
Test marketing and focus-group interviews are examples of these.
What are primary data sources?
500
This provides information on how to effectively relay a product message to a consumer.
What is advertising research?
500
This type of research can tell businesses what product features are the most important to their customers.
What is Conjoint or Tadeoff Analysis?
500
A small group of people brought together to discuss a product is an example of this.
What is a focus group?
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