The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
Marketing Research
100
Research that centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.
Product Research
100
This company provides audience measurement information for the television industry.
Neilson Media Research Inc.
100
Evaluates size and location of a market
Market Intelligence (Market Research)
100
How do the participant parents perceive home-schooling?
Qualitative
200
A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing and other business decisions.
Marketing Information Systems
200
Also known as advertising research; focuses on issues of media effectiveness, selection, frequency, and ratings.
Media Research
200
Who uses marketing research?
Individual businesses, various manufacturers, wholesalers, retailers, departments within local, state, and federal governments, and nonprofit organizations all conduct marketing research
200
If you were designing a product's packaging, what kind of research would you do?
Product Research
200
What cereal do most people prefer?
Qualitative
300
A collection of related information about a specific topic.
database
300
Marketing research that focuses on smaller numbers of people and tries to answer questions that begin with “why” or “how
Qualitative Research
300
What is a way to measure the effectiveness of an advertisement?
Answers may vary.
300
A political candidate conducts an opinion poll for an upcoming election is what type of research?
Attitude Research
300
How many high school students eat breakfast prior to coming to school?
Quantitative
400
Also known as customer relationship management (CRM); a process of designing, creating, and managing customer lists.
Database Marketing
400
Also known as opinion research; designed to obtain information on how people feel about certain products, services, companies, or ideas.
Attitude Research
400
Name a limitation of marketing research
Time
Lack of Info
Cost
Individuals may not provide accurate information
Opinions can change
Information can become out of date
400
Companies began embedding advertisements in video games after what kind of research told them that fewer young men of a certain were watching TV (thus seeing fewer of their ads)
Product Research
400
How many advertisements does the average American see in a day?
Quantitative
500
Marketing research that answers questions that begin with “how many” or “how much
Quantitative Research
500
An attempt to predict the future economic conditions of a city, a region, or other part of the world.
Economic Forecasting
500
This company assembles important data on radio advertising.
Arbitron Ratings Company
500
Sales of Ivory soap are tracked for 12 months is what type of research?