Qualitative and Quantitative research
Attitude research
Market intelligence
Product research
Examples
100
Focuses on "why" or "how"
What is Qualitative research
100
Known as ______ research
What is opinion
100
A company's existing _____ ____ is part of market intelligence
What is sales data
100
Product research can help to refine ___ products ideas
What is new
100
Collection of empirical data
What is quantitative research
200
Answers types of questions that start with "how many" and "how much"
What is quantitative research
200
Designed to determine how people feel about certain products, ________, companies, or ideas
What is services
200
Helps define _______ ______ _______ for a particular product or service
What is potential target markets
200
Product research helps companies to understand what the _________ really want
What is customers
200
Involves a person feelings/ emotions about the product
What is attitude research
300
Usually done with surveys or questionnaires
What is quantitative research
300
Includes satisfaction ______ done by mail or telephone
What is surveys
300
What does market intelligence gather about an existing or potential market
What is information
300
Provides information on the ______ ____________ of a product
What is desired characteristics
300
A researcher interacts in the very situation that they are observing
What is qualitative research
400
Usually done with interviews
What is qualitative
400
Groups of people are questioned, provide information on research issues
What is focus groups
400
Tries to determine whether a products sales are _______ or ________
What is increasing or declining
400
______ _______ are a method to conduct product research
What is online surveys
400
Helps companies know what customers look for in a certain product
What is product research
500
Reflects attitudes and behaviors, brand awareness, prices, etc.
What is qualitative
500
What are some examples of attitude research
What is political surveys, satisfaction surveys, by restaurants or car dealers
500
What does market intelligence define
What is size and location of the market, the competition and segmentation within the market
500
Most common techniques used in product research are?
What is focus group discussions, interviews, and surveys
500
Decision-making process
What is marketing information system
M
e
n
u