The 4 P's
What are the 4 P's in marketing?
Product, Promotion, Place, and Price.
How many factors of marketing are there?
4.
Which fundamental of marketing involves getting goods to customers?
Distribution.
How many levels are there in the Maslow's Hierarchy of Needs diagram?
5.
Which type of competition has Monopoly under its name?
Limited Competition.
Which of the 4 P's is the monetary amount charged for a product or service?
Price.
What are the 4 factors of marketing?
Demographics, Geographics, Psychographics, and Behavioral.
Which of the 7 functions of marketing involves providing customers with goods and services?
Selling.
What is the first level of the Maslow's Hierarchy of Needs diagram?
Self-actualization.
What is monopolistic competition?
1 supplier offering a unique product.
Which of the 4 P's involves advertisements and word of mouth?
Promotion.
Which of the 4 factors of marketing involve benefits desired by consumers, shopping patterns, and usage rate?
Behavioral.
What are the 7 functions of marketing?
Distribution, Financing, Marketing Information Management, Pricing, Product/service Management, Promotion, and Selling.
Which of the levels of the Maslow's diagram involves personal security, employment, resources, health, and property?
Safety Needs.
What does GA's stand for?
Government Agencies.
Which of the 4 P's are in the value equation for marketing?
V=B.R.-(P+H)
Price.
Which of the 4 factors of marketing involves similar lifestyles, attitudes, values, opinions, activities, and interests?
Psychographics.
Obtaining, developing, maintaining, and improving a product or service.
Product/service Management.
Name the 5 levels of the Maslow's Diagram.
Self-actualization, Self-esteem, Love and belonging, Safety needs, and Physiological needs.
What does NBO's stand for?
Non-business organizations.
Goods and services - creating offerings to customers/consumers - can be seen/unseen, depending on the business’ service/objective.
Product.
Age, gender, income, marital status, ethnic background, education, occupation.
Demographics.
Acquiring money to set up and run a business.
Financing.
Friendship, intimacy, family, and sense of connection.
Love and belonging.
Which 2 types of competition fall under the "Intense Competition" category?
Pure competition and oligopoly.