Definitions
Economic Benefits
Functions
Examples
Miscellaneous
100
Tangible products
What are goods?
100
Having products available when customers want them.
What is time utility.
100
These define all the aspects that are part of the practice of marketing.
What are marketing functions.
100
Using a credit card to make an exchange.
What is possession utility.
100
The process of planning, pricing, promoting selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
What is marketing.
200
Goods and services
What are products?
200
The changing of raw materials or putting parts together to make them more useful.
What is form utility.
200
Collecting information through special marketing research studies.
What is marketing information management.
200
Martha wants a winter coat and sees a style she likes in a magazine advertisement.
What is promotion.
200
1. Business, management, entrepreneurship 2. Communication and interpersonal skills. 3. Economics. 4. Professional development
What are the foundations of marketing.
300
Intangible products
What are services?
300
They are the utilities directly related to marketing.
What are place, possession, information, and time utilities.
300
Obtaining, developing, maintaining a product or a product mix in response to market opportunities.
What is product/service management.
300
Cooking instructions on the package.
What is information utility.
300
An aspect of marketing that combines customer information with customer service and marketing communications.
What is CRM or Customer Relationship Management.
400
Rivalry between two or more businesses to attract customer dollars.
What is competition?
400
___________ ____________ creates the products that are marketed.
What is form utility.
400
Determine customer needs and wants and respond through planned, personalized communication.
What is selling.
400
Christmas decorations are being displayed in all the stores now.
What is time utility.
400
The percentage of the total sales volume generated by all companies that compete in a given market.
What is market share.
500
The world of shops, Internet stores, financial institutions, catalogs, and much more.
What is a marketplace.
500
added value, improved products, and lower prices
What are some economic benefits of marketing.
500
The systems that track products so that they can be located at any time.
What is distribution.
500
The amount of profit made on a good or service.
What is a task in the pricing function.
500
A list of information about the target market you want to reach.
What is customer profile.
M
e
n
u