4 P's
Product, Price, Place, Promotion
What are the four P's?
Serving others, honoring God, & ethical business practices
What is a Biblical worldview?
The specific group of people most likely to buy your product.
What is target audience?
An instruction to the audience to provoke an immediate response.
What is a call to action?
Sending a formal/news announcement to local newspapers and TV stations.
What is a press release?
Advertising, Public Relations, Social Media
What is promotion?
Pleasing God
What is the primary driver for success with a Biblical worldview?
Fictional characters that represent a user type within your target audience.
What is a persona?
Writing persuasive text for the purpose of advertising or marketing.
What is copywriting?
Promotional tool that uses a "Problem-Solution-Result" format to tell a story.
What is a case study?
What a product costs
What is Price as part of the 4 P's?
What is a Biblical principle?
The benefits for the customer
What is WIIFM?
The "personality" of a company = its logo, tone, and emotional connection with customers.
What is branding?
A document that the interviewee signs so the PR agency can use their data in a press release.
What is a media release form?
Features, quality, and selling
What is a product in the 4 P's?
Focus on self, money, and status
What is a secular worldview?
How a product solves a problem or improves the customer's situation.
Objectives must be Specific, Measurable, Attainable, Relevant, and Time-bound.
What are S.M.A.R.T. Goals?
Open-ended and probing questions.
What kinds of questions should an interviewer ask?
Where customers can buy a product
Place as part of the 4 P's
Serving others and ethical business practices
What are principles of a Biblical worldview?
Gathering information about consumers' needs and preferences.
What is Market Research?
A measure used to evaluate the efficiency of a marketing campaign. Net Profit divided by Cost x 100.
What is return on investment?
To get reporters to pick up a story.
What is the purpose of a press release?